Beauty 360.

I am so excited for this brand new store concept from CVS. It is called Beauty 360 - and it will give Sephora and Ulta a run for their money.

As CVS understands the importance of convenience for today’s time-starved woman, they think that nothing could be more convenient than a prestige beauty store next door to the local pharmacy. Beauty 360 is a new luxury shopping destination that is conveniently available near your CVS/pharmacy. Why a revolution? Well, it makes shopping for your favorite beauty buys easier and more enjoyable than ever before.

With attention to service and convenience, I think the stores will be more than grand. I can only hope and dream that Beauty 360 comes to my town.

The inaugural Beauty 360 location just opened last week at 1350 Connecticut Avenue NW (Dupont Circle) in Washington D.C.. The next Beauty 360 location will open in early December at 25272 Marguerite Parkway in Mission Viejo, CA . Both locations will be adjacent to CVS /pharmacy stores and can be accessed via a breezeway as well as a separate store front entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

Take a look at some of the brands that are being carried at Beauty 360: Dr. Brandt Skincare, Laura Geller, Paula Dorf, Freeze 24.7, Borba, ModelCo, Canyon Ranch, Fusion Beauty, Blinc, Bloom, Clarins Fragrance, Caron Paris, Clean, Coty Fragrance, Elizabeth Arden Fragrance, It Cosmetics, Juicy Couture Fragrance, Japonesque, Lavera, Me Bath, Tini Beauty, Mineral Essence, Payot, Perlier, P&G Fragrance, Sampar, Stendhal, StriVectin, Supersmile, Talika, Zirh, Pop Beauty, Ahava.

If you live in the DC area, you need to get out and experience Beauty 360 - and report back on your thoughts.