A Look Inside the New Elizabeth Arden Flagship Store.

Last week I wrote about the beautiful Catherine Zeta-Jones at the re-opening of the legendary Elizabeth Arden Flagship Store. Today, I have a look inside the store, as well as some information on it's history.


Elizabeth Arden has been on Fifth Avenue since 1910 and in the historic 691 Fifth Avenue location since 1930. The new store brings together the Elizabeth Arden heritage, tradition and elegance in a new, contemporary and innovative style that reflects the brand today.  Just look at that innovative 14-ft high red "ribbon wall" which curves through the space.

I cannot wait to visit the legendary location.