Ellen DeGeneres is the New Face of CoverGirl.

I could not love this more. As a fresh faced woman of 50 - Yes 50! years old, Ellen is a perfect choice for CoverGirl.

Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics.  Ads for her first campaign with the brand will appear in January 2009.

To learn more about this exciting collaboration between Ellen and CoverGirl, you can also check out http://www.covergirl.com/ellen/ where you can sign up to receive updates on her involvement via email or text!

Here is the press release announcing the collaboration:

Beauty giant CoverGirl cosmetics confirms today that the Brand is partnering with Ellen DeGeneres as its newest face.  This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009. 

“Ellen is the quintessential CoverGirl.  She is smart, confident, natural, and beautiful from the inside out.  Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents.  We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty. 

I am excited and think this is the perfect choice. I cannot wait to see and hear the ads - and Ellen’s take on it!