La Mer Introduces The SPF 30 UV Protecting Fluid.

La Mer just launched a great new product, and even though most of the East coast has been snowed in today, there is no doubt this will be perfect for the beginning of Spring. And beyond.

Introducing La Mer The SPF 30 UV Protecting Fluid.


The SPF 30 UV Protecting Fluid is a fantastic daily use product as it combines not only a highly effective SPF, but it is chock full of skin treatment benefits. This is very lightweight and fast absorbing, while it uses gemstones to enhance the formula’s anti-oxidant activity. Also infused in the formula are Hollow Photonic Spheres to create a flattering light effect and a new Smart Seaweed Ferment that helps protect skin against pH, temperature and humidity changes. Plus, its flawless finish is great under makeup or alone.

The SPF 30 UV Protecting Fluid sells for $65 and is available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and