Introducing the new Juicy Tubes PURE. These new pure beauties have been around for a few months making me once ask myself, where have I been? I am never late to the game when it comes to my favorite Juicy Tubes!

PURE = Premium Unique Raw Elements

Inspired by Lancôme spokesperson Elettra Weidermann, an impassioned environmentalist, the limited-edition Juicy Tubes PURE delivers all of Juicy’s signature shine in a formula boasting 95% natural origin ingredients and 100% natural origin flavors. The beautiful gloss is preservative-free, with natural flavors certified by EcoCert, along with mineral pigments that infuse lips with the most luminous shine.

The beautiful shades in the PURE line:

Available at all Lancôme counters and lancome-usa.com