Earth Day Beauty.

Happy Earth Day! A day to celebrate the Earth, the environment and what nature brings us.

Beauty companies have gotten involved in Earth Day recently. Many brands are creating special products just for the day or are offering a percentage of sales to certain environmental campaigns. Here are a few that have caught my eye.

Pure & Natural understands that our everyday choices have a direct impact on our future, which is why they’ve partnered with the World Wildlife Fund to make an annual donation of at least $100,000.

Pure & Natural’s eco-friendly Body Wash, Liquid Hand Soaps and Bars are hypoallergenic, biodegradable and paraben free.  None of these products are tested on animals and each are sold in a new package that’s 100% recyclable so you can feel good about what’s in your shower.  These newly packaged Pure & Natural products are available now at food, drug and mass retailers nationwide between $4.49 - $6.49.


Kiehl’s latest environmental initiative is a Limited Edition Label Art Series to honor Earth Day and raise funds for environmental causes. Kiehl’s collaborated with actress Julianne Moore, musician Pharrell Williams, artist Jeff Koons and pro-surfer Malia Jones to raise funds and awareness for Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods. 

For this initiative, each partner created a Limited Edition label for Kiehl’s Açaí Damage-Protecting Toning Mist – itself part of a skincare collection that is not only Eco Cert certified organic, but is also the FIRST SKINCARE RANGE to ever receive gold standard Cradle to Cradle certification – meaning that it is made with the least amount of waste from start to finish.   100% of net proceeds (amounting to $200,000) will be raised worldwide to benefit Rainforest Alliance with this collection. 

Each Protective Toning Mist is available right now for $26.00 at


Lavanila is devoted to delivering a new generation of 100% healthy products that are carefully formulated with the highest quality of natural and organic ingredients and completely free of harsh chemicals. Loaded with antioxidant-rich fruits and pure essential oils, Lavanila formulas blend ingredients with a history of safety and efficacy.

As important as what’s in each Lavanila product is what’s left out. Lavanila is committed to using only safe, 100% natural ingredients, which is why all of the products are free of phthalates. Lavanila utilizes a naturally derived marine technology to lock in scent and beneficial vitamins to maintain a healthy, effective formula without the use of phthalates.

All of the Lavanila products are also free of petrochemicals, propylene glycol, mineral oils, silicones, synthetic dyes, sulfates and parabens.

In support of the environment, Lavanila has teamed up with The Nature Conservancy to support their PLANT A BILLION TREES program.  With each purchase on, Lavanila will plant a tree.