Estée Lauder Introduces Pure Color Gloss.

The easiest way to add some color to your look is with a lip color. When it comes to summer, I like gloss the best. For both of those, reasons I am loving this new collection of glosses from Estée Lauder. Meet Pure Color Gloss.

Created by Estée Lauder Creative Makeup Director Tom Pecheux, this new collection features their exclusive True Vision™ Technology. What is that? well, it is a new method of wrapping pigments in a crystal-like coating to provide intense, brilliant color and shine to lips. And talk about color. There are 34 shades and 3 different finishes to choose from.

Once you select from the range of colors that include natural nudes, edible berries, seductive reds and sensual plums, pick your finish. From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

Plus, the Pure Color Glosses are enriched with Vitamin C and Vitamin E to moisturize and help protect lips, while multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated. So, over time the condition of the lips improves, feeling and looking younger and healthier. All that while looking beautifully glossy, that is never sticky at all.

Pick you shade and try on of the new Pure Color Gloss at you favorite Estée Lauder counter, or online. Each gloss sells for $18.00.

*Press sample(s) of the product(s) featured was provided by brand or brand representative for editorial consideration.