Lancôme Celebrates Génifique Day TODAY.

With Lancôme’s radiance boosting Génifique collection, you can reveal a more youthful you every day. Today, you can reveal a more youthful you AND contribute to the life-saving children’s research and treatment. Lancôme invites you to support National Génifique Day, which is today.

Lancôme Celebrates Génifique Day

For every bottle of Advanced Génifique Youth Activating Concentrate or Génifique Eye Light-Pearl sold at participating Lancôme counters nationwide today, October 25, 2013, a donation of $7 will be given directly to St. Jude’s Children’s Research Hospital.

Advanced Génifique Youth Activating Concentrate is Lancôme’s award-winning activating serum that targets radiance, vibrancy and softness. Génifique will give you visibly younger skin in just 7 days. Génifique Eye Light-Pearl is an eye-illuminating serum that gives the eyes a more luminous and smoother appearance in just 7 days.

If you can't make it to a counter today, I have a super easy way for you to join in the effort too. Simply Instagram a photo of your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancôme will donate $1 to St. Jude.

For more information on the events and the partnership, please visit