Every makeup artist will tell you that the secret to beautiful eye shadow that lasts and looks beautiful is the prep. Yes, the prep before the eye shadow, which is called priming. As MAKE UP FOR EVER is one brand makeup artists turn to, they created (finally!) their first ever eye shadow primer, Eye Prime.

Eye Prime is formulated with a combination of waxes and fixing polymers that make eye shadow smudge-proof and long-lasting, while helping intensify color. The lightweight formula blends into the skin instantly as it brightens it up. The texture is creamy and silky, which lays the perfect canvas for the smoothest, most even shadow application.

I apply Eye Prime with the doe foot sponge tipped wand and then quickly blend with my fingertip. It dries almost instantly which is a huge plus. It helps seal in shadow and makes it smudge-proof and crease-proof all day.

MAKE UP FOR EVER Eye Prime retails for $22.00 at and MAKE UP FOR EVER Boutiques.