New: L’Oréal Paris Advanced Haircare.


L’Oréal Paris is changing the life of your hair for the better with it's newest launch, the Advanced Haircare collection. The collection includes five different shampoos and conditioner formulas and seven hair treatments, to address your hair's specific needs. Three steps to change the life of your hair. Simple? Yes! Because this system works and it is as simple as one, two, three.

L’Oréal Paris Advanced Haircare

The collection is so advanced, that it took the global hair authority five years to get every component right. The key is one ingredient in every product in the line, Arginine-K Complex™. This complex is paired with powerful ingredients that customize each of the five specific formulas. Arginine is one of the basic building blocks of keratin already in the hair, and this added ingredient amps it up. Working this with amino acids and proteins, hair fibers are nourished from the root, to core to tip.

Remember the key is in the three steps together and you cannot forget the very important third step, the treatment. You know how you are treated at the salon with customized hair treatments and leave there with your best hair all the time. If you are like me, you probably skip this important step at home, right? I usually skip it and that is because there are just so many treatments available and I usually don't know where to even start. You have no idea how many unused treatments I have in my beauty closet  wasting away. L’Oréal Paris makes it easy as they simplified the approach; if you know what formula you need for shampoo and conditioner, then you will know which treatment you need because there is one that goes along side each formula. Remember: shampoo, condition and treat. The treatment is essential in helping your hair reach its optimal health.

Take a look at each formula, based on your hair type and need.

Total Repair 5
This formula is made for hair that needs a lot of repair. Infused with Arginine-K Complex™ and Ceramide to help fight the visible signs of damaged hair (split ends, weakness, roughness, dullness and dehydration).

L’Oréal Paris Advanced Haircare

  • Total Repair 5 Shampoo & Conditioner - $4.99 each
    The combination of ingredients instantly and over time helps fight visible signs of damaged hair without weighing hair down.
  • Total Repair 5 Damage Erasing Balm - $6.99
    A rinse-out reconstructing balm that, when used with the Total Repair 5 shampoo, helps repair up to one year of damage in one use.
  • Total Repair 5 Multi-Restorative Dry Oil - $6.99
    A daily leave-in treatment that revitalizes hair from root to tip. The dry oil is so potent that it tames flyaways as it infuses lasting, luminous shiner. It is weightless and non-greasy.

Smooth Intense
This combination of Arginine-K Complex™ and Oleo-Keratin help smooth rough spots to help soften and tame rough textures. Hair is left polished, smooth and frizz-controlled for up to 72 hours.

L’Oréal Paris Advanced Haircare

  • Smooth Intense Polishing Shampoo & Conditioner - $4.99 each
    The potent combination of ingredients instantly helps to soften and tame rough textures, leaving hair polished, smooth.
  • Xtreme Straight Creme - $6.99
    An intense, leave-in smoothing creme that instantly silkens and smoothes hair. This creme de-frizzes hair and helps ease the effects blow-drying and flat-ironing.
  • Smooth Intense Frizz Taming Serum - $6.99
    An intense leave-on smoothing serum that instantly polishes hair's surface and creates an invisible humidity barrier to help block out frizz and lock in shine.

Power Moisture
The combination of Arginine-K Complex™ and Hyaluronic gives hair an instant rush of moisture, leaving it soft, shiny and quenched over time, getting better with each use.

L’Oréal Paris Advanced Haircare

  • Power Moisture Shampoo & Conditioner -  $4.99 each
    The ingredients instantly provide a rush of weightless moisture from hair root to core to tip.
  • Power Moisture Ruch Mask - $6.99
    A rinse-out conditioning mask that seals in lasting hydration without weigh-down and instantly infuses every strand with deep moisture. This mask, with its weightless and luxurious gel-like texture, transforms even dry, dehydrated hair into silky, soft and manageable.

Color Vibrancy
The combination of Arginine-K Complex™ and and Anti-oxidant and UV Filter help shield hair from fade out and damage. It keeps hair color vibrant for up to eight weeks.

L’Oréal Paris Advanced Haircare

  • Color Vibrancy Shampoo & Conditioner -  $4.99 each
    This duo helps to instantly nourish color-treated hair and shield color from fading, leaving hair protected and color vibrant over time. 
  • Color Vibrancy Dual Protect Spray - $6.99
    A daily, dual-action leave-in spray that instantly nourishes and conditions color-treated hair and helps protect against styling tools.

Triple Resist
This one features concentrated Arginine to reinforce hair to reduce hair fall out due to breakage by up to 64%.

L’Oréal Paris Advanced Haircare

  • Triple Resist Shampoo & Conditioner -  $4.99 each
    The triple action power of the products helps nourish hair from root to core to tip, reinforce strands and help resist hair breakage. Hair is 3 times stronger.
  • Triple Resist Ultimate Stength Solution - $6.99
    An intense leave-in spray instantly helps target fragile, weak points to reinforce and refortify hair. Over time, hair is stronger and more resistant to breakage.

My hair fits into so many of the categories, but could really benefit from Total Repair 5, so that is what I have been using. After just using the Total Repair 5 Shampoo & Conditioner one time, I could not only feel the difference, I could see it. My hair felt more weightless, super smooth and silky soft than it has in a long time.  For everyday, my treatment is the Total Repair 5 Multi-Restorative Dry Oil. I simply spritz it over my full head of towel dried hair and comb it through. It seems to instantly absorb into my hair, sealing in shine. I was anxious to try the additional Damage-Erasing Balm, and I highly suggest this as a weekly treatment. It is true what it says, hair is repaired, significantly, after just one use. I can't even compare it to the most expensive salon treatment I have had because I don't remember those results as being this good. My hair feels changed for the better, overall.

I have to add that I am sort of sad as I am saying goodbye to my regular expensive cleansing conditioning routine that I have used for years. Seriously though, I am thrilled because my new L’Oréal Paris Advanced Haircare routine really has changed the life of my hair - for the better.

Look for L’Oréal Paris Advanced Haircare at your favorite drugstore or mass retailer now.