The 2010 CEW Beauty Award Winners.

One of my favorite beauty events of the year happened on Friday in New York City. It was the annual CEW Beauty Awards luncheon where the beauty industry celebrated its finest. Overall, there were 31 winning products -- covering make-up, hair care, sun care, and more.

The CEW Beauty Awards is like the Oscars in the beauty world. You see, it is the only awards program where the winners are determined exclusively by beauty insiders — more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. It truly is the highest honor a beauty product can be awarded.

Check out the list of winners from the 500 entries, with 155 finalists.



Body Treatment Mass

  • Vaseline® Sheer Infusion™ with Stratys-3™

Body Treatment Prestige

  • Origins Dr. Andrew Weil for Origins™ Night Health Bedtime Spray

Bath/Shower Product Mass

  • Olay Body Wash Plus Tone Enriching Ribbons

Bath/Shower Product Prestige

  • Fresh Sugar Açaí Body Scrub


Acne Treatment

  • La Roche Posay Effaclar AI Intensive Acne Spot Treatment

Anti-Aging Mass

  • Olay Professional Pro-X Deep Wrinkle Treatment

Anti-Aging Prestige

  • Lancôme Génifique Youth Activating Concentrate

Cleanser & Scrub Mass

  • VISINE® Total Eye Soothing Wipes™

Cleanser & Scrub Prestige

  • Shiseido Future Solution LX Extra Rich Cleansing Foam

Eye Treatment Mass

  • Olay Regenerist Anti-Aging Eye Roller

Eye Treatment Prestige

  • Shiseido Benefiance NutriPerfect Eye Serum

Moisturizer Mass

  • Garnier Nutritioniste Skin Renew Awakening Face Massager

Moisturizer Prestige

  • Shiseido Future Solution Total Regenerating Cream


Hair Care Product Mass

  • L'Oréal Paris EverPure Sulfate-Free Color Care Moisture Shampoo

Hair Care Product Prestige

  • Living Proof No Frizz Shampoo

Hair Coloring Product Prestige

  • ColorMetrics TouchBack by ColorMark

Hair Styling Product Mass

  • Klorane No Rinse Care with Papyrus Milk

Hair Styling Product Prestige

  • Living Proof Full Thickening Cream


Eye Product Mass

  • CoverGirl Smoky ShadowBlast

Eye Product Prestige

  • Lancôme Ôscillation Powerbooster Vibrating. Amplifying. Primer

Face Product Mass

  • CoverGirl Simply Ageless Sculpting Blush

Face Product Prestige

  • Clinique Redness Solutions Instant Relief Mineral Powder

Lip Product Mass

  • Maybelline New York Color Sensational Lipcolor

Lip Product Prestige

  • Guerlain Rouge G de Guerlain


  • American Crew Trichology Hair Recovery Patch


Men's Scent

  • John Varvatos Artisan

Women's Scent Mass

  • P&G Prestige Avril Lavigne Black Star

Women's Scent Prestige

  • Coty Prestige Lola Marc Jacobs


Sun Product Mass

  • Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen™

Sun Product Prestige

  • Bare Escentuals BareMinerals SPF 30 Natural Sunscreen


Living Proof

To make it easy to shop for the best, winning products are readily available with promotions from CVS/pharmacy, Nordstrom and QVC. Also, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on TV throughout the year. The winning products will also remain on all year long.

Be sure to check out Carlotta Jacobson, president of CEW, present the winners on NBC's The TODAY Show tomorrow, May 25th.