The AFFORDABLE Keratin Alternative.

Keratin is one of the most buzzed about (good and bad) beauty procedures of the moment, however price and availability is often a deal breaker for many. Luckily, women everywhere now have access to a safe, affordable alternative courtesy of John Frieda.? Introducing Frizz-Ease 3-Day Straight Semi-Permanent Styling Spray.

If you are looking for a safe, affordable at-home alternative to the pricey salon treatments, this is it.  Frizz-Ease 3-Day Straight semi-permanent styling spray is just that - and my daughter swears by this. I think we are on our third bottle.

Of course this comes from the experts who pioneered frizz fighting two decades ago with the launch of the groundbreaking line of Frizz-Ease products. This new semi-permanent straightening solution gives women (especially those with coarse, curly hair) at-home access to the benefits of salon straightening treatments—without the cost. This spray waorks as it harnesses the power of the keratin protein, new and it seals in straight style with the help of a flat iron, giving women sleek, smooth, ultra-straight hair.

When it comes to taming thick, unruly, frizzy hair, there’s no better option than straightening treatments,” explains Harry Josh, John Frieda International Creative Consultant. “Frizz-Ease makes the same benefits of a salon straightening treatment available at home for the first time, taking semi-permanent straightening out of the salon and putting it within everyone’s reach.”


The official description:

Offering a lasting smoothing effect, the heat-activated, semi-permanent styling spray is ideal for women with coarse, unmanageable curls who struggle to achieve—and maintain—straight style. 3-Day Straight spray not only fosters flawlessly straight strands, but also lets women hold onto the straight style they work hard to perfect. When applied to damp hair, the weightless spray provides heat protection as it blocks out frizz and enhances straightening results, locking in sleek, glossy texture for up to three days or until your next shampoo. John Frieda Hair Care’s proprietary blend of polymers with keratin protein wraps each strand, sealing in straight style as it smoothes.

Like I said, my daughter is hooked on this treatment. I help her out with it, as her hair is so super long, course and wavy. After getting out of the shower, I spray on about 8 nice sprays all over her hear and run a nice wide tooth comb through it to spread it out evenly. I blow dry it straight for her, and then she flat-irons it to lock in the straightness.  Caci does shower with a shower cap for a few days after the treatment, and her hair does get subjected to humidity. It stays very smooth and pretty straight through it all. She might touch-up the ends or front, shorter pieces that tend to curl up more, but a few minutes of flat-ironing every day is no bother to keep her locks super smooth and straight.

Check out this video from the beautiful Amy Keller Laird, beauty director of Allure magazine, where she breaks down the Keratin controversy and introduces you to 3-Day Straight; and Harry Josh, John Frieda International Creative Consultant.

Look for Frizz-Ease 3-Day Straight Semi-Permanent Styling Spray at drugstores and mass retailers now. Each bottle sells for $9.99, but watch for sales and stock up - that is what I did.