The Latest Face of Lancôme: Emma Watson.

Lancôme announced this morning that they have just signed on British cutie Emma Watson as their newest ambassadress.


Emma is very excited about her latest role and tweeted out some clues this weekend, followed by this morning announcements with:

It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!

You can follow Emma over on Twitter @EmWatson.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.

I think Emma is a perfect fit for Lancôme as she joins other celebrities Julia Roberts, Anne Hathaway, Kate Winslet and Penelope Cruz in representing the brand. I cannot wait to see her ad campaigns.