Kendall Jenner is the New Face of Estee Lauder.

Teen model Kendall Jenner is the new face of iconic beauty brand Estee Lauder. The latest spokesperson took to twitter to make the announcement over the weekend. Read more here: 


It's obvious that the brand is taking a bold, new direction with the hire. What once was thought of as a classic beauty brand for esteemed women is looking to cater to a younger demographic with their choice.