Estée Lauder Announces Two New Global Faces.

Estée Lauder brand has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder.  French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global advertising campaigns beginning June 2010.

 

The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model.

Pantene Announces Creation of World's First Reality TV Ad.

Pantene is making a big change to their hair care line as they launch new customized hair care formulas. As the brand is reinventing themself, Pantene is looking for a new spokesperson - a REAL person to star in the first of it's kind reality TV ad. You could be just who they are looking for.

Here are all the details.

"As part of the unprecedented marketing support for the brand's reinvention, Pantene will put their products to the ultimate test live in the world's first reality hair ad. The game-changing advertising will air on May 25, 2010 on multiple channels including a major national network, as part of one of the hottest shows of the season.

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London. She will also win the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels' tour bus, and backstage passes.

From April 2nd through April 18th 2010, women will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to www.pantene.com/realitystar. America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May."

Log on to www.pantene.com/realitystar for all of the details and to enter.

As soon as I get my hands on some of the new Pantene, in it's customized formulas, I will be sure to tell you all about them.

DERMAdoctor Launches on QVC.

DERMAdoctor is launching a QVC exclusive collection next Wednesday, April 14^th at 7PM EST and you can host a viewing party in your own home.

Signing up is simple, just go to dermadoctor.com and click on “House Call Party Contest” at the bottom of the home page.  Participants are encouraged to gather friends to celebrate the launch as it airs live on QVC. Each host will be gifted with a DERMAdoctor t-shirt and their very own “Dr. Audrey” cutout.  Hosts and their guests will receive testers of many products featured on-air and will automatically be entered into a sweepstakes for the chance to win a gift basket valued at over three hundred dollars. Be the first to try these exciting new products!

Make sure you watch it live, because as a special treat to her fans, Dr. Kunin will be on-air to answer a variety of user submitted skincare questions and will personally demonstrate the versatility of DERMAdoctor products, highlighting seven of their best-selling products available for immediate purchase.