La Mer Goes Blue for World Oceans Day.

With a heritage deeply rooted to the beauty and power of the sea, La Mer is proud to announce the fifth anniversary of its partnership with Oceana, the world’s leading international ocean advocacy organization.  Since 2005, La Mer has actively supported the efforts of Oceana in the protection and preservation of the oceans as a tribute to its founder, Dr. Max Huber.  Inspired by the rejuvenating and healing powers of the sea, La Mer has created a limited-edition 100 ml World Oceans Day “blue” Crème de la Mer jar and will make a $200,000 donation to Oceana.  This is the first time the look of La Mer’s signature Crème de la Mer jar has been changed; “going blue” signifies the brand’s continued commitment to the oceans.

Over the course of the past five years, La Mer has donated over half a million dollars globally towards Oceana’s sea expeditions, studies and preservation efforts.  La Mer’s $200,000 World Oceans Day donation in 2010 will support Oceana’s habitat protection campaign and will also help heighten awareness for their recent global expansion in Belize.

For more information about World Oceans Day and the partnership between La Mer and Oceana, please visit www.lamer.com/oceana.

La Mer’s limited-edition 100 ml World Oceans Day Crème de la Mer will sell for $310, and is available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and online at lamer.com.

MAC Has Gone Mobile!

Are you addicted to your mobile phone? Do you use it for just about everything life related? I know I do and I am in love with my iPhone. I use it for shopping, socializing, texting e-mail, and the occasional phone call even - ha! I love applications and specific mobile sites. One of my favorite websites, MAC Cosmetics has just announced it fully formed mobile platform.

The MAC mobile site is now fully accessible via a mobile device by visiting: http://m.maccosmetics.com.

Some of the features of the mobile site include:

· Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go

·A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades

·A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality

·11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips

·Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc

·Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more

·Email sign-up page to opt-in for alerts and updates on all M.A.C news and views

·Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering

 

ow our website is fully accessible via mobile device.  Simply visit: http://m.maccosmetics.com

m.maccosmetics.com features will include:

·         Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go

·         A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades

·         A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality

·         11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips

·         Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc

·         Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more

·         Email sign-up page to opt-in for alerts and updates on all M.A.C news and views

·         Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering

MAC Teams Up with Disney to Present Venomous Villains.

A very highly anticipated and most secretive collaboration was unveiled with a tease yesterday. MAC Cosmetics confirmed to WWD that they are collaborating with Disney for a collection called Venomous Villains.

"MAC Cosmetics is teaming up with Disney to create a limited edition color collection, intended to launch globally in late September in all MAC locations. The products will feature four Disney characters, on which the brand is keeping mum at the moment — although with a collection name of Venomous Villains, it is assumed that we’re not talking Donald Duck and Minnie Mouse here. Lipstick, powder, lip gloss and blush shades will be sold, ranging in price from $12 to $29.50." - WWD.

Here is the official Venomous Villains teaser from MAC.

From the video, I spy four Disney characters:

• Cruella De Vil from 101 Dalmations (Her palette would be my first choice!)
• The Queen from Snow White
• Maleficent from Sleeping Beauty
• Dr. Facilier from The Princess & the Frog

Hmm, what do you think? Do you agree with my guesses? I guess we will have to wait to find out in September.