UPDATE: Bare Escentuals at Target is Illegal Diversion.

I have gotten a few e-mails since I posted yesterday about spotting Bare Escentuals at Target. One of the e-mails I received was from one of Bare Escentual's PR reps, and Bare Escentuals is saying that this is definitely some sort of illegal diversion.

Illegal diversion is when someone who is legally able to sell a product, like a distributor, unknowingly (or perhaps, knowingly) sells said product to a consolidator or retailer in which they do not have a legal contract to do so. It is like a black market product being right there on the shelves of our favorite retailers, such as Target or supermarkets and drugstores. When you see a professional hair care product on your supermarket shelf, you can pretty much know that it has been illegally diverted.

This is what is happening with Bare Escentuals. They do not know how the product was distributed to Target, but they were alerted to them selling it last Fall. They were also alerted to the fact that Bare Escentuals was being sold discounted at Costco as well. The Bare Escentuals legal team is looking into it.

Supporting the sales of Bare Escentuals at Target is just one way to make this ongoing problem grow.

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CEW Announces the 2008 Beauty Awards Finalists.

Cosmetic Executive Women (CEW) announced the Finalists on Friday for this years Beauty Awards, the industry’s highest honor. This year’s race for “beauty’s best” included a ballot of nearly 600 products from over 280 different brands.

While I have not even made a dent in my goodie bag yet, it is great to note that many of the samples I have are finalists.


Body Treatment – Mass
AVEENO ® Eczema Care Moisturizing Cream
AVON Skin-So-Soft Fusions Dual Softening Body Wash
Burt's Bees Radiance Body Lotion
Olay Thermal Pedicure
Secret Secret Clinical Strength


Body Treatment – Prestige
AHAVA AHAVA Pure Spa Dead Sea Liquid Salt
Estée Lauder Body Performance Golden Naturally Radiant Moisturizer
Fresh Sugar Acai Age Delay Body Cream
Kiehl’s Since 1851 Crème de Corps Soy Milk and Honey Body Polish
Origins Dr. Andrew Weil for Origins™ The Way of the Bath™ Matcha Tea Body Scrub

Scented Bath and Body – Mass
JOHNSON’S ® JOHNSON’S® SOFTOIL™ Melt Away Stress Massaging Moisturizer
mark Self Sanctuary Honey Jasmine Dry Oil
Neutrogena Rainbath Shower & Shave Body Wash
Olay Calm Release Body Wash
Dove Dove Cream Oil Body Wash in Ultra Rich

Scented Bath and Body – Prestige
AHAVA AHAVA Pure Spa Revival Bath Salts
Estée Lauder Private Collection Tuberose Gardenia Body Creme
Fresh Mangosteen Bath & Shower Gel
philosophy Inner grace shampoo, shower gel and bubble bath
Tom Ford Beauty Tom Ford Black Orchid Finishing Oil Spray


Acne Treatment
Bare Escentuals RareMinerals Blemish Therapy
CLEAN & CLEAR ® Advantage® Acne Clearing Astringent
Clinique Acne Solutions Clear Skin System Starter Kit
Neutrogena Neutrogena Oil-Free Acne Stress Control 3-in-1 Hydrating Acne Treatment
Patricia Wexler M.D. Acnescription MMPi20 Anti Aging Acne Serum

Click to read more ...


Bare Escentuals at Target ?!?

Stocking up at Target, I was stunned when I saw an end cap filled with Bare Escentuals. What?

Hey, I love Tarjay for my monthly rounds of shopping for toothpaste, trash bags, laundry needs, etc.. I loved when Target started to carry Boots, a UK line. But Bare Escentuals? I realize that Bare Escentuals is a HUGE selling brand, but don't you think that making it an exclusive brand that is not available at a mass retailer makes it more sought after? Will making it more easily attainable ruin it's sales - or will it make it easier for those millions of women who use it?

The only item available online is the Beyond the Basics Kit, but there were four different kits on the end cap. (If my eight year old was not complaining, I would have stopped to take notes!)


The online price for the kit is $49, the same price that is sells for at QVC. So, being that it is available at a mass retailer is not helping bring the price down.

I am anxious to see how this does at Target. I'd love to know what you think too.


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