Friday
Apr042014

Lupita Nyong’o is Lancôme's New Brand Ambassadress.

Today, global beauty brand Lancôme announced that the stunning actress Lupita Nyong'o is their newest brand ambassadress.I adore the press photo release with the news and think she will make a great addition to the line. I can't wait to see what Lupita brings to the brand.

Here is the news release...

Maison Lancôme is delighted to announce Academy award winning actress Lupita Nyong’o as its new brand ambassadress.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award® winning Lancôme ambassadress. Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild® Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards' "New Hollywood Award.”

Lupita Nyong’o, a recent graduate from the Yale School of Drama, has an eclectic artistic repertoire, having performed on stage as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She was recently seen in the action thriller Non-Stop, opposite Liam Neeson and Julianne Moore. The Mexican-born, Kenyan actress is an outstanding example of a natural beauty. Confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.

"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penélope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.  Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

Friday
Dec272013

Gisele Bündchen is Pantene's Newest Ambassador.

Pantene made a huge announcement today, Gisele Bündchen is Pantene's Newest Ambassador! Being a huge fan of both the brand and Gisele, I think that the pairing is spot on.Just look at her beautiful hair.

The news release...

For more than a decade, women around the globe have been using the phrase “I want Gisele hair” to describe their ultimate hair inspiration.  Beginning in January 2014, Pantene, the world’s #1 hair care brand*, and one of the world’s most recognized supermodels, Gisele Bündchen, are coming together to create a match made in hair heaven.  Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.  The international supermodel has been representing Pantene in Brazil since 2007.

“I feel my hair has been through it all– from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” says Bündchen. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”
 
Gisele Bündchen will be the face of the new Pantene campaign debuting in January 2014, which will be the launch of Pantene‘s NEW first-ever, clinically-tested, anti-oxidant damage-blocking technology (EDDS).  This damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair.This technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair.  
 
Pantene will also launch the NEW Damage Detox Collection, designed for women in need of an elevated level of damage repair looking to essentially ‘reset’ their hair, is the first-to-mass detoxifying shampoo, conditioner, and treatment system that cleanses impurities, protects from oxidative damage and provides shine.


 

For more information, visit Pantene.com. To see upcoming exclusive content of Gisele, become a fan on Facebook at facebook.com/PanteneNA.

Wednesday
Jul102013

Becky G is the newest COVERGIRL.

New young talent Becky G is the newest face of beauty brand COVERGIRL. Epitomizing all that is fresh faced and "easy breezy beautiful", COVERGIRL found a good one.

An accomplished singer, songwriter and rapper and only 16, Becky G will add her own street style to COVERGIRL. Born and raised in the Inglewood section of LA, the Mexican-American superstar’s lifelong ambition has always been to stay proud of who she is and where she came from. I think she'll keep true to who she is in her new role.

Becky just finished her first COVERGIRL shoot. Look for her in national TV and print advertising this summer.

Monday
Apr082013

Diane Kruger Named the New Face of CHANEL Skincare.

With her natural elegance and beauty, Diane Kruger is one of the freshest, most recognizable faces in film.

Attracted by her sophistication and artistic spirit, the House of CHANEL chose her for its ALLURE fragrance advertising campaign in 1996, then again for the Paris-Biarritz handbag advertising campaign, shot by Karl Lagerfeld in 2007. Now an ambassadress for CHANEL, Diane Kruger will be the face of a new skincare advertising campaign, due to be unveiled this year.

Monday
Mar112013

Kiehl's Partners with DonorsChoose.org and Lets Customers Distribute $50,000 to Science Education.

 

Kiehl’s is parnering up with DonorsChoose.org to donate $50,000 from sales of their brand-new Limited Edition 3.4 oz. size of Powerful-Strength Line-Reducing Concentrate and is letting the customers who purchase it to distribute the donation.

Powerful-Strength Line-Reducing Concentrate

DonorsChoose.org is a remarkable nationwide organization that makes it easy for anyone to help students in need. Through DonorsChoose.org, public school teachers post requests for their classroom, and donors  search by location, school or subject to find projects and donate to those that most inspire them.

Beginning today, March 11, and going through through April 15, a quantity of these limited Powerful-Strength Line-Reducing Concentrate cartons will feature a special sleeve.  Every customer that purchases this product with this sleeve, during that time, will receive a code (printed inside the special sleeve) worth $50. Customers then visit www.DonorsChoose.org/Kiehls to input that code, search for a project, and allocate $50 of the Kiehl’s donation to the public school project of their choice. All of the projects listed will be science related, in a nod to Kiehl’s pharmaceutical and scientific heritage. Also, all projects will be from schools in the cities and towns in which Kiehl’s customers are located.

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