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Saturday
Nov152014

Kendall Jenner is the New Face of Estee Lauder.

Teen model Kendall Jenner is the new face of iconic beauty brand Estee Lauder. The latest spokesperson took to twitter to make the announcement over the weekend. Read more here: esteelauder.com/kendall 

 

It's obvious that the brand is taking a bold, new direction with the hire. What once was thought of as a classic beauty brand for esteemed women is looking to cater to a younger demographic with their choice.

Friday
Apr042014

Lupita Nyong’o is Lancôme's New Brand Ambassadress.

Today, global beauty brand Lancôme announced that the stunning actress Lupita Nyong'o is their newest brand ambassadress.I adore the press photo release with the news and think she will make a great addition to the line. I can't wait to see what Lupita brings to the brand.

Here is the news release...

Maison Lancôme is delighted to announce Academy award winning actress Lupita Nyong’o as its new brand ambassadress.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award® winning Lancôme ambassadress. Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild® Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards' "New Hollywood Award.”

Lupita Nyong’o, a recent graduate from the Yale School of Drama, has an eclectic artistic repertoire, having performed on stage as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She was recently seen in the action thriller Non-Stop, opposite Liam Neeson and Julianne Moore. The Mexican-born, Kenyan actress is an outstanding example of a natural beauty. Confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.

"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penélope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.  Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

Monday
Apr082013

Diane Kruger Named the New Face of CHANEL Skincare.

With her natural elegance and beauty, Diane Kruger is one of the freshest, most recognizable faces in film.

Attracted by her sophistication and artistic spirit, the House of CHANEL chose her for its ALLURE fragrance advertising campaign in 1996, then again for the Paris-Biarritz handbag advertising campaign, shot by Karl Lagerfeld in 2007. Now an ambassadress for CHANEL, Diane Kruger will be the face of a new skincare advertising campaign, due to be unveiled this year.

Friday
Mar082013

Bobbi Brown's Pretty Powerful Pot Rouge Campaign.

 

Just in time to celebrate International Women's Month, Bobbi Brown Cosmetics is launching the Pretty Powerful Campaign for Women and Girls.
 
Starting today, this worldwide movement is dedicated to empowering women and girls with education, resources, job skills and work experience and will aim to help them “be who they are.”  The campaign will raise funds through the sale of a limited-edition Pretty Powerful Pot Rouge ($25) and via GlobalGiving.org.  In the U.S., every cent of the proceeds from sales of the Pretty Powerful Pot Rouge will go to Dress for Success, which Bobbi has worked with for years.

Bobbi Brown Pretty Powerful Pot Rouge

 In Bobbi’s words

makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy and wear makeup can.” 

Purchase the Pretty Powerful Pot Rouge online at bobbibrowncosmetics.com. The color is designed to work on everyone.

Here is Bobbi with a bit about the campaign and the Pot Rouge.

This is Bobbi Brown Cosmetics’ first-ever global charitable initiative.

Tuesday
Feb192013

L’Oréal Paris #GetNoticed Challenge.

 

L’Oréal Paris just launched a new mascara, Telescopic Shocking Extensions Mascara. This beauty is designed to give a lash extension look to natural lashes. To celebrate this new launch, L’Oréal Paris has come up with the coolest contest, the #GetNoticed Challenge.

 

To #GetNoticed and particpate for some great prizes all you have to do is create a shocking and bold makeup look, take a picture of your beauty look and upload it to lorealgetnoticed.com. It is a special Facebook page, so don't be alarmed when you see Facebook - you will be in the right place. 

Each week for six weeks, one lucky winner will have their look featured in L’Oréal Paris' Telescopic Shocking Extensions Mascara online campaign.The weekly winner will also receive a year's supply of mascara and will qualify for the grand prize.  I told you it was cool! One grand prize winner winner will receive an all-expense paid trip to New York City to be photograph by a notable celeb photographer for a national print ad - plus a five year supply of L’Oréal Paris cosmetics.

After you upload your photo, make sure you tell everyone you know with the #GetNoticed hashtag and tell them to go to lorealgetnoticed.com and vote for you!