Pantene Announces Creation of World's First Reality TV Ad. 


Pantene is making a big change to their hair care line as they launch new customized hair care formulas. As the brand is reinventing themself, Pantene is looking for a new spokesperson - a REAL person to star in the first of it's kind reality TV ad. You could be just who they are looking for.

Here are all the details.

"As part of the unprecedented marketing support for the brand's reinvention, Pantene will put their products to the ultimate test live in the world's first reality hair ad. The game-changing advertising will air on May 25, 2010 on multiple channels including a major national network, as part of one of the hottest shows of the season.

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London. She will also win the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels' tour bus, and backstage passes.

From April 2nd through April 18th 2010, women will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May."

Log on to for all of the details and to enter.

As soon as I get my hands on some of the new Pantene, in it's customized formulas, I will be sure to tell you all about them.


$40 Hair Cuts & $25 Hair Styling to Benefit John Freida HAIRraising.  


Salons in the Boston and New England area are coming together to raise money for a new charity formed by John Freida called HAIRraising. HAIRraising was launched with Freida's long-time business partner Gail Federici to unite the salon industry to benefit the Children's Hospital Boston.

I have been to Children's Hospital Boston and have witnessed first hand the phenomenal work that they do. Brave children come from around the world just to be treated in the hospital. There is nothing more heart breaking and heart warming than to walk the halls to see the science and love come together to treat these children.


To do your part and help with this effort, all you have to do is make an appointment at a participating salons for a cut-a-thon on April 25th (in the New England area), where $40 hair cuts will be offered with all the proceeds going to Children's Hospital Boston.  Also, John Frieda’s Style On-Sight Mobile Salon Tour will also be participating in the cut-a-thon, offering 30 minute styling sessions on the 25th, for just a $25 donation.  The John Frieda brand will match that donation for everyone that comes in – all to benefit the cause.  Salons in other parts of the country will be holding similar events throughout April and May. For those cut-a-thon dates and participating salons, click here.

Salons include Umi Salon, Bradley + Diegel, Patrice Vinci Salon, Stilisti Salon, Salon Mario Russo, James Joseph Salon, Salon Capri, Avanti Salon Boston, Michael Labrecque Salon, Salon Marc Harris, Mizu Salon and Nicholas Michael Salon. The list is growing as the events nears, so be sure to check out the complete list of salons.

In addition, industry insiders such as Sally Hershberger, Oribe, Serge Normant, Orlando Pita, Ted Gibson, Harry Josh, Nick Arrojo, and Danilo will be getting involved on a nationwide level. During the month of May, clients at every participating salon will be asked if they would be willing to add just $2 dollars to their bill to benefit Children’s Hospital.

I applaud John Frieda and his efforts, along with the other participating stylists. I just might have to make my way into the city that day to experience a little hair update myself.



DERMAdoctor Launches on QVC.


DERMAdoctor is launching a QVC exclusive collection next Wednesday, April 14th at 7PM EST and you can host a viewing party in your own home.

Signing up is simple, just go to and click on “House Call Party Contest” at the bottom of the home page.  Participants are encouraged to gather friends to celebrate the launch as it airs live on QVC. Each host will be gifted with a DERMAdoctor t-shirt and their very own “Dr. Audrey” cutout.  Hosts and their guests will receive testers of many products featured on-air and will automatically be entered into a sweepstakes for the chance to win a gift basket valued at over three hundred dollars. Be the first to try these exciting new products!

Make sure you watch it live, because as a special treat to her fans, Dr. Kunin will be on-air to answer a variety of user submitted skincare questions and will personally demonstrate the versatility of DERMAdoctor products, highlighting seven of their best-selling products available for immediate purchase.


New Smashbox Blog Launches with Contest.


Cult-favorite makeup line Smashbox Cosmetics is giving fans even more insider access with the launch of its new blog. The Smashbox blog will feature bi-weekly updates with photos and videos, offering readers an all-access pass to what goes on behind-the-scenes at Smashbox Studios in Los Angeles.

Packed with pro artist tips & tricks, celebrity gossip, runway recaps, VIP events, new product innovations and more, the blog is soon to be the go-to destination for beauty fans to find out about the hottest industry trends. Exclusive trend reports, how-to videos and step-by-step Get the Looks will help Smashbox fans and beauty addicts learn how to achieve the hottest new makeup looks.

To celebrate the launch, Smashbox is asking readers to post their favorite beauty tip on the blog. The aspiring expert behind the winning tip will get their name and tip featured on the blog and receive the ultimate Beauty Suitcase packed with $500 of Smashbox makeup plus a canvas beach tote from Allure Magazine. (Total Prize Value $1200)

Check out the blog now and leave your ultimate beauty tip to be entered to win.


CARGO Cosmetics Live on QVC, April 11th.


CARGO Cosmetics will be making it's QVC debut on Sunday, April 11th.

Tune in at 7:00 PM EST to see International make-up artist Renée Ryan highlighting the very best CARGO products and sharing her famous “tips and tricks.”  Here’s a sneak peak at just one of the amazing products she’ll be featuring:

CARGO Water Resistant Bronzer

Water Resistant Bronzer arrives in the fabulous and universally-popular Medium shade that CARGO fans know and love.  Plus, a unique blend of ingredients including mica and powdered silicone provide the ultimate staying power.  So, beach bums and poolside divas alike can relax and know that beautiful, bronze glow won’t go anywhere.

Renee’s exclusive tip:  "Use Water Resistant Bronzer the way you would any bronzer you love.  Simply brush it on above the brow bone, under the cheek bone and along the jaw line.  Basically trace an ‘E’ and a ‘3’ on either side of your face.  I also love to add a little bronzer to the neck, chest and shoulder area for the perfect summer glow."


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