New Smashbox Blog Launches with Contest.


Cult-favorite makeup line Smashbox Cosmetics is giving fans even more insider access with the launch of its new blog. The Smashbox blog will feature bi-weekly updates with photos and videos, offering readers an all-access pass to what goes on behind-the-scenes at Smashbox Studios in Los Angeles.

Packed with pro artist tips & tricks, celebrity gossip, runway recaps, VIP events, new product innovations and more, the blog is soon to be the go-to destination for beauty fans to find out about the hottest industry trends. Exclusive trend reports, how-to videos and step-by-step Get the Looks will help Smashbox fans and beauty addicts learn how to achieve the hottest new makeup looks.

To celebrate the launch, Smashbox is asking readers to post their favorite beauty tip on the blog. The aspiring expert behind the winning tip will get their name and tip featured on the blog and receive the ultimate Beauty Suitcase packed with $500 of Smashbox makeup plus a canvas beach tote from Allure Magazine. (Total Prize Value $1200)

Check out the blog now and leave your ultimate beauty tip to be entered to win.


CARGO Cosmetics Live on QVC, April 11th.


CARGO Cosmetics will be making it's QVC debut on Sunday, April 11th.

Tune in at 7:00 PM EST to see International make-up artist Renée Ryan highlighting the very best CARGO products and sharing her famous “tips and tricks.”  Here’s a sneak peak at just one of the amazing products she’ll be featuring:

CARGO Water Resistant Bronzer

Water Resistant Bronzer arrives in the fabulous and universally-popular Medium shade that CARGO fans know and love.  Plus, a unique blend of ingredients including mica and powdered silicone provide the ultimate staying power.  So, beach bums and poolside divas alike can relax and know that beautiful, bronze glow won’t go anywhere.

Renee’s exclusive tip:  "Use Water Resistant Bronzer the way you would any bronzer you love.  Simply brush it on above the brow bone, under the cheek bone and along the jaw line.  Basically trace an ‘E’ and a ‘3’ on either side of your face.  I also love to add a little bronzer to the neck, chest and shoulder area for the perfect summer glow."



Shu Uemura to Shut Down US Counters.


Last week, L'Oreal announced that Shu Uemura will shut down all of it's United States counters. It will continue to be sold overseas and online through it's website at shuuemura.com.

Here is the official word I received from the public relations department:

"You will still be able to purchase Shu Uemura products at shuuemura.com. The only change with the brand is that you will not be able to buy Shu Uemura on counter at department stores or in boutiques in the United States, as they are phasing out these locations in the coming months. However, the brand will continue to introduce new product offerings on their web site, where it will continue to be available. The Shu Uemura Art of Hair line will not be affected at all by this decision, and will continue to be sold through upscale hair salons as it is now, in both the United States and abroad."


Beauty News You Can Use!


In an effort to make this blog more easy to navigate through and to keep the news separate from the reviews, I've added this new section. Be sure to click on the Beauty News link (up top in the navigation) a few times a week to get all the beauty news you can use.

If you have beauty news to share, be sure to contact me (link also above) and use the subject Beauty News.



The Sheer Blonde Entourage Tour - All the Info Here.


I know I am not the only one excited for John Freida's Sheer Blonde Entourage tour that kicks off this week in New York City. Here are all of the details of the event. Hope to see you there!

From my press release:

The John Frieda® team is out to prove that blondes really do have more fun with the Sheer Blonde® Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages—all set to the music of Natasha Bedingfield.

The John Frieda® team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda® brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.

WHO:  Blondes

WHAT: John Frieda® Sheer Blonde® Entourage, John Frieda® Sheer Blonde Entourage Spotlight Contest, Private Concert with Natasha Bedingfield

WHEN: March 18, 2010
            11:00am-2:00pm Complementary Hair Styling - Open to the public           
            6:00pm-9:00pm    Natasha Bedingfield Concert - Ticket holders only. Visit forblondesonly.com to reserve your spot

WHERE: Highline Ballroom
             431 West 16th Street (between 9 and 10 Aves)
             New York , NY

By the way, if you cannot make it to the NYC event, check out more about all things blonde and upcoming Sheer Blonde® Entourage events across the country by heading over to www.forblondesonly.com. The website is a one-stop destination for exclusive blonde rewards.