Estée Lauder Announces Two New Global Faces.


Estée Lauder brand has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder.  French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global advertising campaigns beginning June 2010.


The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model.


Coupon for 15% EVERYTHING at Sephora.


Start spring cleaning with your makeup bag this week at Sephora. There is no better time to restock and refill or try the latest in spring beauty right now becasue Beauty Insiders can save 15% off their entire purchase April 12th through April 19th.

Want 15% off but you are not a Sephora Beauty Insider yet? Sign up on – it’s fast and free.  For more information, check out  or


Pantene Announces Creation of World's First Reality TV Ad. 


Pantene is making a big change to their hair care line as they launch new customized hair care formulas. As the brand is reinventing themself, Pantene is looking for a new spokesperson - a REAL person to star in the first of it's kind reality TV ad. You could be just who they are looking for.

Here are all the details.

"As part of the unprecedented marketing support for the brand's reinvention, Pantene will put their products to the ultimate test live in the world's first reality hair ad. The game-changing advertising will air on May 25, 2010 on multiple channels including a major national network, as part of one of the hottest shows of the season.

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London. She will also win the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels' tour bus, and backstage passes.

From April 2nd through April 18th 2010, women will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May."

Log on to for all of the details and to enter.

As soon as I get my hands on some of the new Pantene, in it's customized formulas, I will be sure to tell you all about them.


$40 Hair Cuts & $25 Hair Styling to Benefit John Freida HAIRraising.  


Salons in the Boston and New England area are coming together to raise money for a new charity formed by John Freida called HAIRraising. HAIRraising was launched with Freida's long-time business partner Gail Federici to unite the salon industry to benefit the Children's Hospital Boston.

I have been to Children's Hospital Boston and have witnessed first hand the phenomenal work that they do. Brave children come from around the world just to be treated in the hospital. There is nothing more heart breaking and heart warming than to walk the halls to see the science and love come together to treat these children.


To do your part and help with this effort, all you have to do is make an appointment at a participating salons for a cut-a-thon on April 25th (in the New England area), where $40 hair cuts will be offered with all the proceeds going to Children's Hospital Boston.  Also, John Frieda’s Style On-Sight Mobile Salon Tour will also be participating in the cut-a-thon, offering 30 minute styling sessions on the 25th, for just a $25 donation.  The John Frieda brand will match that donation for everyone that comes in – all to benefit the cause.  Salons in other parts of the country will be holding similar events throughout April and May. For those cut-a-thon dates and participating salons, click here.

Salons include Umi Salon, Bradley + Diegel, Patrice Vinci Salon, Stilisti Salon, Salon Mario Russo, James Joseph Salon, Salon Capri, Avanti Salon Boston, Michael Labrecque Salon, Salon Marc Harris, Mizu Salon and Nicholas Michael Salon. The list is growing as the events nears, so be sure to check out the complete list of salons.

In addition, industry insiders such as Sally Hershberger, Oribe, Serge Normant, Orlando Pita, Ted Gibson, Harry Josh, Nick Arrojo, and Danilo will be getting involved on a nationwide level. During the month of May, clients at every participating salon will be asked if they would be willing to add just $2 dollars to their bill to benefit Children’s Hospital.

I applaud John Frieda and his efforts, along with the other participating stylists. I just might have to make my way into the city that day to experience a little hair update myself.