The Mascara Madness - Will it End?

Maybe I am old, or old fashioned. Or maybe I am pretty good at applying my mascara, because I am not so sure about all of these new mascara's.


The madness began when companies started making giant wands and huge brushes, a la Benefit's BADgal and the newer CoverGirl's LashBlast. Then there are the rubber-like brushes, a la Lancôme’s High Définicils, and again Lash Blast combines this type of bristle with it's large wand. Needless to say that these are my favorites of the many mascara's that have veered away from the norm. Then there is now. Now we have an even weirder looking brush in the shape of a ball and some rotating and vibrating wands.



While I am tempted to try these, you know I am a sucker for anything beauty related; I honestly don't know if any of these mascara's would become a staple in my makeup bag.

I have SpinLash and it is not a favorite of mine. The brush spins very slowly aiding mascara application. I can see it being a help to those gals that are not only mascara challenged, it can force a curl at the base of the lashes for those that need it. I was very excited to hear of Estee Lauder's TurboLash (sold out) and Lancôme’s Ôscillation (sold out in the exclusive preview). Alas, the more I read about them and study them - I am afraid I could really poke my eye out with one of these vibrational wands. Then there is one that looks almost like a torture device, Givency's Phenomen'Eyes. I don't know how this one could evenly coat my lashes.

Mascara application takes a very steady and precise hand. It could be considered an art form (applying false lashes certainly is!). I do not need my fingers slipping or running a muck. I certainly do not need a mascara brush in my eye, let alone rotating or vibrating at unheard of speeds.

I must admit that besides SpinLash, I have not held any of these other newbies, so call me judgemental. Simply put, I don't need eye damage and I can see it going wrong - very wrong, at some time or another.

Madness - I swear! Will it end? And where will it go from here? Let me know your thoughts in the comments. I am anxious to hear if you have tried any of these, if you love them, or are a bit of a skeptic or afraid as I.

Benefit Posietint - For the Perfect Pink Cheek.

I feel like I am the last beauty blogger to have tried Posietint. I have been reading about this new cheek and lip tint from Benefit for a month or two now, and I guess better late than never. And I am so glad I finally got to give this a shot.


I was not a fan of Benetint only because the color was just not natural for me, no matter how hard I tried. It just didn't work. But Posietint. This one is so my shade.

Posietint is so sheer and pretty and looks perfectly natural. Applying takes a bit to get used to, especially when you are so old school like me that I most often use powder. But a few dabs and a quick - really quick - blend leaves my cheeks perfect. And if I want a little more of a pop, I apply a couple coats to build it up. And a dab on the lips and then smooth out - put on your perfect sheer gloss and... beautiful!



Tarte's NEW Eye Couture Day-To-Night Eye Palette.

Continuing with the obvious emphasis on the eyes this Fall, Tarte's new Eye Couture Day-To-Night Eye Palette is one more to add to your Makeup collection(s).



The pretty purple quilted palette (look at it with it gorgeous gold lock & key!) holds 10 eye shadows, a double-ended eyeliner and the perfect brushes to apply it all.  With these shadows, you can go choose to go simple and chic for daytime or sultry and smoky at night. 

This palette is part of Tarte's Health Couture collection meaning that all of the products are paraben-free, sulfate-free, phthalate-free, synthetic dye-free, synthetic fragrance-free, mineral oil-free, and propylene glycol-free. Gosh, I didn't even know that most of those ingredients would be in an eyeshadow. Wow.

Shop at Tarte Cosmetics or Sephora/Sephora.com for this beautiful palette. And be sure to check out Tarte on QVC witht he following shows coming up soon: July 16th at 5PM EST, July 22nd at 1AM EST, and July 28th at 11PM EST.