Have you heard? The power house mascara brand, yes, Lancôme, is launching a new mascara that will actually vibrate to ease in application. As crazy as this sounds, I bet it will be without a doubt, a real winner. Lancôme does know how to do mascara, so I cannot wait to see this new mascara and try it out on my very own lashes.
Ôscillation will be a very unique mascara that provides a 360-degree coat around each and every lash. The vibrating brush provides no fewer than 7,000 vibrations per minute (seriously?) for the perfect formula application. Ôscillation has four patents for technology and formula and was created by a team led by Jean-Louis Guéret, the designer of all Lancôme mascara brushes. Also known as "The King of Mascara", Guéret has been the father of nearly 400 mascaras during his illustrious career. Wow!
As most of you know, Lancôme is the number one luxury mascara brand in the world, so they are very excited and thrilled to bring this latest innovation to market.
As soon as I get my hands on this, I will be reporting, and hopefully be able to demonstrate with video, as it seems like this one will have to be seen to be believed.