La Mer Introduces The SPF 30 UV Protecting Fluid.

La Mer recently introduced the latest in their miracle skin treatment line up. This creation is one that I am longing to use.

You see, I know how important a daily SPF is. Most of the foundations in my makeup rotation contain an SPF, but most of the daytime moisturizers that I use do not. Most of them irritate my skin. I have been on the lookout for a broad spectrum sunscreen that I can use both on it's own and under foundation. The SPF 30 UV Protecting Fluid sounds like it would work for me. Especially as I consistently turn to Creme de La Mer to use whenever my skin is "freaking out", which it seems to be just too much lately, evidenced by the fact that my coveted jar is almost empty.

The SPF 30 UV Protecting Fluid is a fantastic daily use product as it combines SPF protection with skin treatment benefits. This fluid is both lightweight and fast absorbing,as it uses gemstones to enhance the formula’s anti-oxidant activity. Hollow Photonic Spheres are also included in the formulation to create a flattering light effect (which will help to create a more flawless finish under foundation)and a new Smart Seaweed Ferment also helps protect skin against pH, temperature and humidity changes.

The SPF 30 UV Protecting Fluid sells for $65 and is available now at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, as well as online at

P.S. If you haven't visited LaMer online recently (or ever), you need to visit the site to read on more about all of the science that is used to create the revolutionary cult beauty products. Another benefit or using the online site is that when ordering online, you can set it up so that you can continue to receive your ordered products in a timely manner with their replenishment service. You also have a great choice of samples at checkout, so you can try (and long for) more great LaMer products.