NEW: Maybelline Pulse Perfection Vibrating Mascara.

Get ready to experience a breakthrough from America’s #1 favorite mascara innovator. Introducing the most technologically advanced mascara yet from Maybelline New York, NEW Pulse Perfection by Define-A-Lash Vibrating Mascara – so good, you won’t believe your eyes.

Maybelline New York’s first-to-mass vibrating mascara delivers 7,000 vibrations per minute in 7 synchronized actions so lashes are transformed to perfection. The battery-powered mascara offers a patent pending vibrating elastomer brush, which gently pulsates against lashes. The horizontal micro-motion is designed to mimic pro makeup artist application technique (zig zag), and extend it to its maximum potential, mistake-free and effortlessly.

How it works: The exclusive formula features thickening agents, emollient waxes, film formers to transform lashes. It is completely buildable so you can apply, one, two or several coats, depending on your desired lash look. Upon contact with lashes, the Pulse Perfection vibrating brush works by uncrossing individual lashes for more perfect separation and definition. Simply push the button, and hold the wand steady as you slowly coat eye lashes, root to tip.

Now you can be the first to feel the vibe! In an exclusive online preview sale, one day only on May 18, 2009, consumers can visit or a participating retailer to make the anticipation for NEW Pulse Perfection a reality:,, or

In sleek black and gold packaging, NEW Pulse Perfection looks especially luxurious. It is available for just $14.95 beginning July 2009 at mass market retailers nationwide. The mascara comes in two washable shades, Very Black and Blackest Black, and one waterproof shade, Very Black.