Benefit Hello Flawless Oxygen WOW Foundation.

I am so thrilled that Benefit Cosmetics has added a liquid foundation to their line up of fun, fantastic makeup products. It was a long time coming, but very worth the wait.

Hello Flawless Oxygen WOW Foundation will have you saying WOW too. I am really impressed. Not only does it wear well (read below for my personal thoughts on using), this beauty is formulated to protect against environmental aggressors with its SPF 25 PA++. It also contains derivatives of Vitamins C & E to help skin look better and fight the signs of aging. Those ingredients also tend to add brightening to a look.

The formula is light, yet hydrating. It is very liquid, and I get the right amount for me in just one pump. I found that it is best applied with a foundation brush for the most flawless coverage - otherwise your sponge will just soak this up. The coverage is light and natural, but build able if you need more. Just use your fingers and apply where you want a bit more coverage or add on a second layer if you really think you need to. I like a medium coverage foundation, but the look was so pretty, even and bright looking, that one layer applied with a foundation brush, as I said, was really enough for me.

Oxygen WOW comes in the following 9 shades, formulated for light, medium and deep skin tones.

  • Ivory - I'm Pure 4 Sure 
  • Petal - I'm Plush & Precious 
  • Champagne - Cheers to me 
  • Honey - I'm So Money 
  • Beige - I'm All the Rage 
  • Toasted Beige - Warm Me Up
  • Amber - I'm So Glamber 
  • Hazelnut - I'm Hopelessly Hot 
  • Nutmeg - Gotta Know Me 

I am using the shade Honey, which is a bit dark for my NC30 skin tone, but I think it will be perfect for when I am doing a light self-tan. This formula is very breathable that I really think I will enjoy using it in the summer, when I am self-tanning, and I plan to use this shade then. That is, if I get it back from my daughter. This shade is perfect for her as she is a shade or so darker than me, and much more olive. She really loves it, applying not even a full pump with her fingers. She has also explained to me that it is important for her to really blend it out with her fingers to get a nice sheer, natural finish. I know - makeup advice from a 16 year old? Ha! It goes to show you though, that liking a more medium coverage and using a brush gives me the right finish; and for her, her fingertips do the job for her finish. It really is a great idea to experiment with application methods when it comes to foundation to find the one suitable for you.

Hello Flawless Oxygen WOW retails for $34.00, and is so new that you can only buy it right now from, but it will be available online at come February 15th and in stores by March 1st.