Bobbi Brown Long-Wear Eye Collection.

Every modern woman wants to know how to do her makeup quickly and how to get it to stay on. Bobbi Brown's new Long-Wear Eye Collection is the answer for us busy woman who has just a few minutes to do her makeup in the morning—and needs it to look good all day long. This collection has it all for the eyes; a Long-Wear Cream Shadow, Long-Wear Eye Pencil and a new Intensifying Long-Wear Mascara to make our eyes beautiful, and keep it that way all day long.

Long-Wear Cream Shadow - $24.00
Don’t be fooled by its creamy texture. This formula resists creasing and smearing—and looks flawless at day’s end. Bobbi’s Long-Wear Cream Shadows are made of a buildable formula that delivers rich color with a soft, velvety finish. Easily applied with fingers or a brush, these shadows stay on for up to 12 hours without transferring or creasing.

Now available in 5 new shades:

  • Velvet Plum
  • Cool Lilac
  • Black Violet
  • Smokey Topaz
  • Berry Noir

Long-Wear Eye Pencil - $24.00
Bobbi’s new Long-Wear Eye Pencil is formulated with special polymers that melt at skin temperature, breaking it into a fluid line upon application for precise and transfer-resistant wear. The densely pigmented water-proof formula imparts a rich color on the lids that’s easy to apply, and stays put for 12 hours without fading.

Available in 6 shades:

  • Jet
  • Mahogany
  • Smoke
  • Hunter
  • Black Navy
  • Black Plum

Intensifying Long-Wear Mascara - $24.00
Bobbi's longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.

  • Black

To go along with the launch, Bobbi created this really fun video. Inspired by the idea that Bobbi’s Long-Wear Collection will take you from coffee to cocktails without a smudge, The Lonely Makeup Bag illustrates just how lost your makeup bag will be now that you no longer need touch-ups throughout the day.

The Long-Wear Eye Collection is available now at all Bobbi Brown counters and online at