The new L’Occitane Immortelle Precious Serum is a new launch from the brand. It features a breakthrough formula to stimulate collagen to give an overall younger looking complexion. Who doesn't want that, right?

The breakthrough formula in this serum comes from active ingredients of 1001 immortelle flowers. You see, Immortelle is a flower with exceptional longevity - it never fades, even after being picked. As a result of some heavy duty L’Occitane scientific research, this new Precious Serum concentrates this anti-aging power of 1001 of these super powerful flowers. The formula acts on the 3 main important stages of collagen: production, protection and repairing. Skin is left soft and looking younger , as in not fading, over time.

The serum has a lightly tectured feel to it as it glides across and sinks into skin. As it is a fairly light feeling serum, I really like it for daytime use.

L’Occitane Immortelle Precious Serum sells for $70.00 and is available at usa.loccitane.com and in over 170 boutiques throughout the United States.