We all know CHANEL and the fashion and beauty that is constantly inspired by the legend. This is latest in a new breed of luxury lipsticks, launched earlier this month. Meet CHANEL Rouge Coco.

Peter Philips, the Global Creative Director for CHANEL says, "Rouge Coco fascinates me, because I’ve never seen a texture this comfortable and easy to apply. It’s the ready-to-wear lipstick. Just one sweep over the lips colours them and covers them in a melt-away balm … I like the idea that women from the gloss generation, who are afraid of lipstick, can return to this essentially feminine beauty step with Rouge Coco.” Check out a bit about Philips and see him working behind the scenes with the beautiful Vanessa Paradis, in filming the advertisements.

What I especially love about this new lipstick, aside from the luxurious packaging, the scent, to the feel of simply applying CHANEL to my lips, is the newly infused hydration. The moment I apply and throughout the day, lips are drenched in a special Hydratendre Complex that moisturizes lips while wearing.