Did you know that 82% of women wear mascara on a regular basis? And 80% of women surveyed said their brush was either too fat, too long or curved the wrong way to apply to bottom lashes.
Although a makeup-must, even the most highly acclaimed mascara aficionados find it challenging to apply mascara to teeny, tiny bottom lashes and keep the formula from smudging or flaking. Thankfully, Clinique is here to help. Always at the forefront of mascara innovation, Clinique’s new Bottom Lash Mascara is specially designed to reach those hard-to-find bottom lashes and lasts for 24-hours with a special long-wearing formula.
Exclusive to Clinique, the Bottom Lash Mascara micro-mini brush is one of the smallest on the market with the biggest job of enhancing smaller, more delicate lower lashes. The unique precision applicator perfectly defines bottom lashes to create a naturally wide-eyed, lash look. Housed in a beautifully designed silver floral patterned barrel, its miniature size makes it the perfect portable partner to any Clinique mascara.
Here’s a tip: For those who have short bottom lashes, hold brush tip vertically and wiggle through lashes then hold normally (or horizontally) to even out for a perfect application.
Bottom Lash Mascara is available for $10, which is said to be a 90 day supply. It is available in either Black or Black/Brown. It will be for sale this month at Clinique counters and online at clinique.com.