Estée Lauder Pure Color Shadow.

First they introduced Pure Color Gloss, now they are onto eye shadow. Estée Lauder is kicking it up another notch with the launch of this new line of eye shadows, called Pure Color Shadow.

Pure Color Shadow is a brilliant collection of 48 highly pigmented shades, that come in 4 dynamic finishes. The collection again comes from world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux.  Just like the Pure Color Gloss, the shadows use the Lauder exclusive True Vision™ Technology which incorporates intense pigments into the shadow for saturated, color rich application. Couple that technology with the four different finishes – matte, satin, luminous and metallic – your eyes will be bright, bold and illuminated.

When asked about the creation of these new shadows, Pecheux said, "I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them. These are definitely my babies."

The finishes:

  • MATTE: Jet milled coated pigments provide a contemporary, suede-like finish
  • SATIN: A low lustre texture combined with a refined luminosity creates a soft, sophisticated sheen
  • LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle (listed as Shimmer on the EL website)
  • METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

To see the 48 eye shadow shades, visit the Pure Color Shadow page over on From the palest pink to the richest brown, blue and smoky gray, the shade you crave is there. Each Pure Color Shadow retails for $20 and is available now online and at all Estée Lauder counters nationwide.

*Press sample(s) of the product(s) featured was provided by brand or brand representative for editorial consideration.