Hello Kitty Beauty.

Hello Kitty Beauty, a new launch from Sephora, which is very different from the colloboration with MAC a few years back, will be hitting shelves towards the end of this month. The collaboration between Sephora and Hello Kitty combines the playful spirit and designs of Hello Kitty with luxury makeup formulas and iconic accessories, offering a must-have beauty collection complete with luxury products for eyes, lips, face and body for both Hello Kitty collectors and beauty enthusiasts alike.

In celebration of the launch, Sanrio & Sephora are partnering with eBay to offer fans of both brands the chance at exclusive Hello Kitty Beauty packages that include trips to exclusive launch events through 2011.  In addition to having the chance to bid on exclusive, must-have Hello Kitty Beauty items, all proceeds benefit the Starlight Children’s Foundation! Check that out over on eBay, ebay.com/sephorahellokitty.