What to Buy at the Sephora Beauty Insider Appreciation Event + Dates & Codes

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Beauty lovers and shopping addicts, it is one of our favorite times of the year. Sephora is having a Beauty Insider Appreciation Event. 

Get ALL the details of the sale —  the discounts, the promo codes, how to become a Sephora Beauty Insider, and even shopping suggestions, all below.

The event is happening NOW (if you are VIB Rouge) and will begin shortly if you are simply a Sephora Beauty Insider or VIB Member. 

Sephora Beauty Insider Program Details

Not a Sephora Beauty Insider Member? No worries! Sign up for free today to get 10-20% off purchases! Sign up here.

Once you spend a minimum of $350 on Sephora products, you Beauty Insider membership will be elevated to the VIB level. If you spend $1000, you’ll automatically be bumped up to Rouge membership, which includes free custom makeovers, access to invite-only events, and the best Sephora deals year-round!

Dates and Promo Codes

Important Dates:
August 24th: VIB Rouge Access
August 30th: VIB/Beauty Insider Access
September 3rd: Sale Ends

VIB Rouge Access:
From August 24th through August 29th
Sephora Rouge members get first dibs to the Sephora Beauty Insider Appreciation Event. VIB Rouge Members get to shop top beauty finds at 20% off. 
Code: YESROUGE

All Beauty Insider Access:
From August 30th through September 3rd
All VIB members will receive access to the Sephora Beauty Insider Appreciation Event.
VIB Members use code: YESVIB to get 15% off
Beauty Insider Members use code YESINSIDER to get 10% off

What to Buy

With so many makeup, skin care, hair care and beauty tools and just plain ole great beauty items launching each and every day, it is sometimes hard to know where to start when it comes to shopping. I am here to help. 

I am sure that you have your eye on a few things... new products (fall is in!), sale items, some of your favorites... I always have a specific way when I shop one of these sales and it works out well for me.

I always start out by stocking up on my most regularly used items (think skincare, mascara, concealer, etc.), then I go into new launches. I like to stock up on the latest palettes or lipsticks for the season. Then I head to the sale sections, because why not! I also take stock of my beauty tools and see if I will be needed a new hairdryer, flat iron or any skin care device and stock up. It's also a great time to pick up more makeup brushes, beautyblenders and the like.