The Sheer Blonde Entourage Tour - All the Info Here.


I know I am not the only one excited for John Freida's Sheer Blonde Entourage tour that kicks off this week in New York City. Here are all of the details of the event. Hope to see you there!

From my press release:

The John Frieda® team is out to prove that blondes really do have more fun with the Sheer Blonde® Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages—all set to the music of Natasha Bedingfield.

The John Frieda® team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda® brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.

WHO:  Blondes

WHAT: John Frieda® Sheer Blonde® Entourage, John Frieda® Sheer Blonde Entourage Spotlight Contest, Private Concert with Natasha Bedingfield

WHEN: March 18, 2010
            11:00am-2:00pm Complementary Hair Styling - Open to the public           
            6:00pm-9:00pm    Natasha Bedingfield Concert - Ticket holders only. Visit to reserve your spot

WHERE: Highline Ballroom
             431 West 16th Street (between 9 and 10 Aves)
             New York , NY

By the way, if you cannot make it to the NYC event, check out more about all things blonde and upcoming Sheer Blonde® Entourage events across the country by heading over to The website is a one-stop destination for exclusive blonde rewards.