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A Microcirculatory Effect - Can this be Good For You?

Have you seen Smashbox's newest blush called O-Glow? It is blush that is said to work with your own personal chemistry to have you naturally blushing all day.

o-glow.jpgHere is the description from
Experience instant chemistry as your complexion is transformed from so-so to oh-so-glowing! The first intuitive blush, this clear gel reacts with your personal skin chemistry to turn cheeks the exact color you blush, naturally in just seconds! O-GLOW works on every skin tone, from the lightest to the darkest, to give everyone a naturally gorgeous glow. When applied, your skin's moisture activates the energizing Goji Berry-C Complex™. It creates a microcirculatory effect, producing a rosy flush that lasts all day. This revolutionary silicone-based clear gel works on every skin tone and is microcirculating and skin energizing to keep cheeks naturally flushed for hours. O-GLOW's unique Goji Berry-C Complex™ formula is full of antioxidants like vitamin C, pomegranate seed oil and marine plankton for added healthy-skin benefits. The completely natural looking, preservative and fragrance-free formula glides on smoothly for a healthy, glowing blush that's you, only prettier.

I don't know about you, but I am concerned. Can this really be good for your blood or your skin? Is this Goji Berry-C Complex a safe ingredient? I know that when I blush, my cheeks feel very warm. I mean, isn't blushing a surge of blood to your cheeks, or other areas? I am afraid to try this.

Has anyone used O-GLow yet? If you have, I am anxious to know - how did it feel? Did you cheeks feel warm? Did it last longer than a conventional makeup product?

Reader Comments (10)

Hi, Teri:

Excuse my frankness, but this is just BS. I went to Sephora at my mall, and asked one of the advisors about O-Glow. She looked at my face and quickly told me it is too pink for me. She was right.

It's just makeup - a clear gel that turns pink on your skin. It turned pink on my hand. If you are fair-skinned and look good in pink, it should look OK on you.

No tingling, just hype.

Aloha, Soos
First and foremost everyone needs to realize this is a classic case of marketing at its best. The Goji Berry ingredient in question is actually quite good for you, but that’s only if you take it internally; in this case the Goji Berry is so far down in the ingredient list that the only purpose it serves is to claim it on their marketing story. The ingredient that is making your cheeks turn the “O-Glow” is a pigment called Red 27. The way they achieved this is by encapsulated the pigment in the clear gel, once it is applied the color comes to life. And by the way, I hope you guys really don’t fall for the “This clear gel reacts to your personal chemistry to turn your cheeks the exact color you blush” mumbo jumbo…. it’s pigment red 27 after all and that color looks different on every skin tone, but it definitely doesn’t turn into the exact shade you blush… Hats off to Smashbox for their fancy footwork marketing story; entertaining and insulting at the same time.

I'm nervous about this stuff,too. I was in Sephora today and tried it on my hand and my hand instantly turned pink! It was a pretty pink, but a bit too bright for me to wear on my face, I think. Anyway, my hand didn't feel warm or anything - it was kind of freaky how instantly it worked, though.
I second everything CJ said; it's such a ridiculous marketing story for what is essentially a bright pink blush. Great that they figured out how to encapsulate the pigment, but there's still pigment in there...the color isn't really coming from "microcirculation" in your face. You can wash it off just as easy as other gel blushes like Tarte cheekstain. Boo hiss to Smashbox!
I tried this on in Sephora - it seems like a liquid version of "mood lipstick". It turns a fuscia color once it interacts with anything, even a napkin. To me, it was unflattering and left a stain on my fingers. Seems like a big waste of money.
Marketing at its finest!

Goji Berry Complex?!? I mean, come on!

This is just a fancy gel blush as far as I'm concerned. There was no macgical color adjustment when I tried it out either.

I'm curious to see how sales for this product are doing though...
I rather like this product! I just bought some tonight b/c I was in the market for some blush and after trying it on, I found it very flattering. It wasn't hot pink on me- it looked very natural, like after a nice workout. I ONLY go with natural looks (I won't wear lip gloss that is more than one shade away from my natural lip color!) so this blush is right inline with my makeup philosophy. It wasn't the Gogi berry business that did it for me; I actually only just googled the product to read up about the "technology," kinda bummed that its dye, come to think of it...but anyway the instant color and no dealing with brushes is very cool. And it really wasn't much more expensive than a lot of other brands I use. I'd say give it a go if you like the way you look after a workout. I'm glad I bought it.

I bought this gel over the weekend. I put it on and it stayed all day. I could not wash it off with any cleansers that I have. I just waited until it "disappeared" by itself. I am thinking if I should just return it or give it another chance.

I am in the market for new skincare. I'm looking at Natural Advantage and Meaningful Beauty. Has anyone tried both of them? Which one is better?

Amazing!!! I look so healthy!!! Would but this product again and again!! People comment on how healthy I look and how beauiful my skin is. Scary to use at 1st as it turns bright pink but within 5 minutes I was so natural looking.

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