Bare Escentuals at Target ?!?
March 9, 2008 Stocking up at Target, I was stunned when I saw an end cap filled with Bare Escentuals. What?
Hey, I love Tarjay for my monthly rounds of shopping for toothpaste, trash bags, laundry needs, etc.. I loved when Target started to carry Boots, a UK line. But Bare Escentuals? I realize that Bare Escentuals is a HUGE selling brand, but don't you think that making it an exclusive brand that is not available at a mass retailer makes it more sought after? Will making it more easily attainable ruin it's sales - or will it make it easier for those millions of women who use it?
The only item available online is the Beyond the Basics Kit, but there were four different kits on the end cap. (If my eight year old was not complaining, I would have stopped to take notes!)
The online price for the kit is $49, the same price that is sells for at QVC. So, being that it is available at a mass retailer is not helping bring the price down.
I am anxious to see how this does at Target. I'd love to know what you think too.
Reader Comments (7)
Not happy at all.....
on an endcap. I even stopped to take a second look to make sure I was seeing what I thought I was seeing. I have mixed feelings about this --I have been a BE user for years so the convenience of it would be great -- especially since they are finishing up a new Target right across the street from me. However, I have always thought of BE as a boutique item -- we even used to have a BE boutique in our local mall -- and not as a mass market item. It is sort of a mute point with me, though, because all they have there are the kits and I don't buy the kits. So, maybe it is just to get people started and then to get the other products they have to go to the boutiques. Who knows with marketing folks. But, it was a surprise to see it there and, considering the proximity to my house and the price of gas, I would probably buy it there if they offered a full line of products.