Bare Escentuals at Target ?!?

Stocking up at Target, I was stunned when I saw an end cap filled with Bare Escentuals. What?

Hey, I love Tarjay for my monthly rounds of shopping for toothpaste, trash bags, laundry needs, etc.. I loved when Target started to carry Boots, a UK line. But Bare Escentuals? I realize that Bare Escentuals is a HUGE selling brand, but don't you think that making it an exclusive brand that is not available at a mass retailer makes it more sought after? Will making it more easily attainable ruin it's sales - or will it make it easier for those millions of women who use it?

The only item available online is the Beyond the Basics Kit, but there were four different kits on the end cap. (If my eight year old was not complaining, I would have stopped to take notes!)

 

The online price for the kit is $49, the same price that is sells for at QVC. So, being that it is available at a mass retailer is not helping bring the price down.

I am anxious to see how this does at Target. I'd love to know what you think too.

Comments

[Markie]

I wonder about this as well. It is really a surprise to me because I have always thought of BE as a boutique brand and having it at Target will cheapen it, not matter how good it is.

[Stephanie]

On the BE Addicts message boards they have been told by Bare Escentuals that Target is selling these products without authorization just like they do with their high end haircare products like Redken. I don't think they have figured out how exactly Target got them though.

[Caren]

I can not think that they are allowed to sell it there. I think that I even read somewhere that it was some type of distribution error.

[Kylee]

I just saw the same end cap - I love doing my shopping at Target as well - but - was not happy at all to see Bare Escentuals there. I have been a Bare customer for years and feel they should keep the line exclusive to boutiques and QVC only.

Not happy at all.....

[Kayla]

I would be happy to see it there. Its too high priced anyways, I would deff. get it from target before anywhere else.

[Leah]

I haven't seen BE at my Target yet but I did notice the last time that I was in there they were carrying some high end skincare lines such as Origins. I am hesitant to buy anything like that at Target knowing that these products may possibly be counterfeit.

[Melissa]

I hadn't been to Target in quite a while so I dropped in a couple of days ago and was surprised, when I was going to the checkout, to see BE
on an endcap. I even stopped to take a second look to make sure I was seeing what I thought I was seeing. I have mixed feelings about this --I have been a BE user for years so the convenience of it would be great -- especially since they are finishing up a new Target right across the street from me. However, I have always thought of BE as a boutique item -- we even used to have a BE boutique in our local mall -- and not as a mass market item. It is sort of a mute point with me, though, because all they have there are the kits and I don't buy the kits. So, maybe it is just to get people started and then to get the other products they have to go to the boutiques. Who knows with marketing folks. But, it was a surprise to see it there and, considering the proximity to my house and the price of gas, I would probably buy it there if they offered a full line of products.