CHANEL unveils the highly anticipated short film, Train de Nuit, starring actress Audrey Tautou and directed by Jean-Pierre Jeunet. This artistic piece will launch at 12:00AM on May 5, 2009 exclusively at http://www.chaneln5.com.
To celebrate the iconic fragrance and latest campaign, May 5, 2009 has been designated by the city of New York as CHANEL N˚5 Day. CHANEL and Saks Fifth Avenue have partnered for this significant occasion during which a portion of Fifth Avenue will be renamed AVENUE N˚5 for the week.
Designed to reflect Coco Chanel’s very modern fashion philosophy, CHANEL N° 5 is a rich modern floral blend of Grasse Jasmine, May Rose, Neroli, Bourbon Vanilla and Ylang-Ylang with gentle precious woods. The world’s most famous fragrance made its debut in 1921 after Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that “smells like women” and was unlike any other fragrance.
N°5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel on the fifth day of the fifth month of the year.
As the fragrance’s newest spokeswoman, Audrey Tautou incarnates the CHANEL N°5 woman—seductive and elegant, chanting and alluring, with an irreverent spirit and timeless modernity. On May 5, as part of the advertising campaign, CHANEL will unveil the highly anticipated short film titled Train de Nuit starring Audrey Tautou and directed by Jean-Pierre Jeunet. The film, which reveals the intriguing world of CHANEL N°5 and the power of its seduction, will launch exclusively online on www.chaneln5.com on May 5.
As a thank you to the city of New York for its support in making CHANEL N°5 Day possible, CHANEL and Saks will partner to create a new arts program at P.S. 5, the Ellen Lurie Elementary School. The donation will provide funding for the arts program, specifically four separate after-school arts classes—graphic arts, photography, chess and drama—as well supplies and field trips to a local museum or cultural institution for each class. Participating children will benefit from the after school program, which they will be able to attend for an hour and a half four times a week.