I have seen this Beautyblender sponge around for a year or so now, and I even balked at the price and the promise of a flawless look. But once I tried it, I have not looked back and will not flinch when needing to buy another.

This super cute pink sponge makes application of foundation and concealer totally even, while covering skin and making it appear almost flawless. When bouncing, yes BOUNCING, or in makeup terms, stippling the Beautyblender Sponge over the face, an air-brush finish will be achieved. No lines, no streaks, no tell-tale sign of demarcation. Just a beautiful finish.

To use, I first dampen the sponge by spraying a squirt of water to it. I then apply my foundation to the back of my hand and dip the large round bottom of the sponge in it and bounce it over my face. I bounce a bit more where I need more coverage and continue to bounce and adjust the pressure as needed all around my face. I use the smaller slightly pointed end to apply concealer under and around my eyes.

Caring for the Beautyblender Sponge is simple with it's Blendercleanser, an environmentally friendly cleansing solution. I highly recommending buying the Beautyblender Sponge and Blendercleanser together to maximze the life of the sponge. The set is well worth the $34.95, as the sponge alone is $19.95.

The Beautyblender is available at beautyblender.net as well as Sephora stores and Sephora.com.

To see the Beautyblender in action, check out superstar makeup artist Mario Dedivanovic use it on Kim Kardashian in the little video clip below.