As probably know by now, October is Breast Cancer Awareness month. One of the great supporters of BCA's efforts are The Estée Lauder Companies’. Estée Lauder brands have created 20 products that give back to the Breast Cancer Research Foundation this year.
This year, Estée Lauder is launching a bold and provocative campaign theme entitled: Connect. Communicate. Conquer. Prevent Breast Cancer. One Woman at a Time. Wear It. Share It. The Pink Ribbon.
This new campaign draws its inspiration from Mrs. Estée Lauder’s “High-Touch” method of reaching consumers through “Telephone, Telegraph, Tell-A-Woman.” Their approach to conquering breast cancer reinterprets this powerful messaging into a philanthropic mission for today’s modern and fast-paced culture.
In celebration of this message, 10 influential bloggers took the pledge to conquer breast cancer by covering their naked breast with their right hand, illustrating this message. To see the blogger portraits, visit the campaign on their Facebook page, where you can also connect with BCA Pledge for exclusive content on Facebook, Tumblr. and Twitter.
The 20 fabulous beauty products that Estée Lauder has created for The Breast Cancer Research Foundation cover all beauty categories -- Skin care, Makeup, Fragrance and Hair care – and include products from brands such as La Mer, Bobbi Brown, Clinique, Jo Malone, Aveda, Bumble + Bumble, Lab Series, Origins and more. Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation, along with celebrity spokesperson Elizabeth Hurley, have also designed special lip collections to raise funds. I have listed all of the products, with links in which to purchase them on the Breast Cancer Awareness 2010 page.