I was super excited when I heard the news that IT Cosmetics was going to be sold in Sephora! I knew that by being sold in Sephora, IT Cosmetics would most likely be expanding, and they have. The brand will not only be carrying their full line of innovative makeup and brushes at Sephora, but they are featuring some new real exciting Bye Bye Exclusives just in time for the launch next week.
I've been a huge fan of IT Cosmetics for a long time now. I regularly use the Your Skin But Better CC+ Cream and the Bye Bye Under Eye Full Coverage Anti-Aging Concealer along with a few other products, but those are the two I use most often (almost daily!).
As I mentioned, the brand is celebrating their launch with some exclusive new Bye Bye products that will only be carried at Sephora. A few of the products were familiar from QVC sets and some are brand spanking new.
IT Cosmetics Bye Bye Under Eye Illumination
I've used the regular Bye Bye Under Eye Full Coverage Concealer for years, and it is my go-to concealer. I use this version (which launched earlier this year) which contains the brand's signature Drops of Light Technology to brighten skin instantly. Read my complete review here.
IT Cosmetics CC+ Skin-Perfecting Brush No. 702
This is the brush that I have been using to apply the Your Skin But Better CC+ Cream (after switching from their Heavenly Luxe Complexion Brush). The custom-cut brush head optically blurs and perfects skin as it helps to hide the appearance of fine lines, pores, and other skin imperfection as you brush on your makeup. What is cool is that the brush hair is infused with anti-aging collagen, silk, peptides, niacin, and antioxidants. It can be used to apply any of the brand skincare products, powders or foundation products.
IT Cosmetics Je Ne Sais Quoi
This is not a lipstick; this is a 'hydrating color awakening lip treatment' that literally transforms your lips when you wear it. It is a lip therapy treatment that is chock full of anti-aging moisturizing ingredients. It contains hyaluronic filling spheres and antioxidants that gently plump up lips, so lips look fuller and are always soft while wearing. Although it looks clear in the tube, lips are transformed into the perfect, natural looking pink shade.
IT Cosmetics Bye Bye Makeup
I've also used this 3-in-1 makeup melting cleansing balm before (it's something that I have repurchased from the brand!) and now that the cooler weather is upon us, I'm going to be using it once again to be removing makeup. Not only is this a hydrating cleanser and makeup remover, Bye Bye Makeup is an anti-aging and skin-softening serum that feels purely luxurious as it removes makeup and cleanses the skin. It is sort of addicting to use.
IT Cosmetics Bye Bye Under Eye Cream
I cannot wait to try this eye cream! I have been reading all of the clinical results, and they are pretty amazing! With anti-aging copper, blue algae, caffeine, vitamin C, collagen, cucumber extract, and peptides; this eye cream going to do a lot to reduce the look of has got to be effective. It is clinically proven to reduce the look of lines and wrinkles, dark circles and puffiness. I will be doing a complete review of this over the winter when I put it to a complete test.
IT Cosmetics Bye Bye Pores Primer
This primer is oil-free and is made to perfect the skin. I love that this primer is infused with an anti-aging serum, so skin is reaping good-for-you ingredients as you wear it. I have only tried it once and I can say that my pores (which are not large, to begin with) were blurred.
IT Cosmetics Anti-Aging Armour
This is a weightless beauty fluid that hydrates, brightens and repairs the skin. It contains SPF 50+. It is made with universal color-correcting pigments, so it helps to even the appearance of all skin tones. It also contains anti-aging peptides, niacin, hydrolyzed collagen, hyaluronic acid, and antioxidants. I haven't tried this yet, but will update once I do.
IT Cosmetics Bye Bye Lines Serum
This is another anti-aging powerhouse that has a lot of clinically proven results. I'll be putting this one to the test soon because I am always looking for a great new serum. This miracle concentrate is formulated with powerful anti-aging peptides, hydrolyzed collagen, hyaluronic acid, caviar extract, argan oil, sea water, a host of vitamins, and CoQ10.
I cannot wait to try the new products and I will be updating with reviews as soon as I've had a chance to test them. You will be sure to hear more about them as I use them more and more as I am betting I will be; I've always been extremely impressed with everything that I've tried from IT Cosmetics and I expect these beauties to be equally as good. The great thing is that when I recommend anything from IT Cosmetics to my friends and family, they stick with the products too.
Right now Sephora VIB and VIB Rouge members can pick up the IT Cosmetics Bye Bye Exclusives. The complete collection of products, including the Bye Bye Exclusives will be available to everyone at Sephora.com and select Sephora stores nationwide on September 25th.
A press sample of the products featured have been provided for editorial consideration. All opinions are my own. Affiliate links have been used in the post. Please see disclosure policy for complete information.