Urban Decay just launched a brand new Eyeshadow Primer Potion and this one is really exciting! Not only is the shade new, which I love, 100% of the purchase price of Enigma will go towards a great cause - Urban Decay's global initiative to empower women, The Ultraviolet Edge.
I am a lover of beauty and a huge supporter of philanthropic efforts, so when they combine, I am all for it. Urban Decay's The Ultraviolet Edge is such an effort as it will fund various organizations that fight for the rights of women everywhere. How great is that? For the first donation, they have partnered with the Women's Global Empowerment Fund and will donate $500,000. Urban Decay has committed to donating $3 million over the next five years years through grants to other organizations. Look for Gwen Stefani as the face and voice for the initial campaign.
To fund The Ultraviolet Edge, Urban Decay came up with this very special Primer Potion in Enigma. This limited edition, neutral matte shade is great at softening skin discolorations and veins on the eyes as it makes for the perfect base on the eyes. I don't ever wear shadow without and eyeshadow primer and UDPP (Urban Decay Primer Potion) has long been my eyeshadow primer of choice. Not only does it smooth my lids and primer the surface for better adhering ability of shadows, it ensures that shadows never crease and last the day.
As mentioned above, 100% of the purchase price of Urban Decay Primer Potion Enigma, which is $20, will go toward The Ultraviolet Edge initiative. This limited edition product is available now at Sephora, Ulta, Macy's and urbandecay.com.