I think we are all pretty particular when it comes to our foundation. If you are like me, you are still on the search for your holy grail. While I definitely have my favorite foundations, I can't argue with the facts and sales figures. Sales figures speak volumes as to what YOU say the best foundations are. I've done some research and found out what the best selling department foundations are.
There was a lot of data and a few of the foundations were very similar. For example, the best-sellers seemed to mostly be full coverage and liquid and I know not everyone wants a full coverage or liquid foundation. So I broke it down to find out the best-selling department store foundations in the top foundation categories that women want: Full Coverage, Light Coverage, Liquid Foundation, Matte Coverage, Powder Foundation and Cream Foundation.
Lancôme Teint Idole Ultra 24H Wear & Comfort Retouch Free Divine Perfection Makeup - This foundation is long-lasting, promising up to 24 hours of wear. It's made with technology that makes it go on velvety soft and feels very comfortable as it leaves skin fully covered yet not mask-like; skin looks flawless and beautiful. It comes in a complete range of 35 shades. Buy Lancôme Teint Idole Ultra 24H from Nordstrom, Bloomingdales or Lord & Taylor.
bareMinerals Complexion Rescue Tinted Hydrated Gel Cream - This tinted gel-cream formula is definitely a light coverage foundation that feels like a moisturizer as it glides over the skin. Skin is left looking glowy all day and looking very natural. This comes in 10 shades. It blends easily into skin and is forgiving so it will match a variety of skin tones. The tip is to apply it with this brush. Read my complete Complexion Rescue review. Buy Complexion Rescue from Nordstrom, Macy's or Dillards.
Estée Lauder Double Wear Stay-in-Place Liquid Makeup - This foundation is liquid yet super lightweight. It builds up to the coverage you want from medium to almost full. It is long-wearing and looks very natural and fresh all day. There are 30 shades to select from so chances are, there is a shade to match your skin tone. Buy Estée Lauder Double Wear at Nordstrom and Lord & Taylor.
bareMinerals Matte Foundation SPF 15 - If your skin is oily, you will want a matte foundation and there is no better matte foundation than this one. This innovative mineral powder foundation leaves skin with a very natural looking matte finish (never caked on) to stay shine-free all day long. This comes in 19 easy to blend shades to match a good variety of skin tones. Buy bareMinerals Matte Foundation at Nordstrom, Macy's or Dillards.
Lancôme Dual Finish Versatile Powder Makeup - For full coverage, apply this powder with a damp sponge and be amazed and how natural and beautiful skin is. For light coverage, dust on with the enclosed sponge or dust on with a large fluffy brush. I like to use this as a finishing powder with a fluffy brush. It is a best-seller becasue it is very versatile. This powder comes in a complete range of 34 shades but they are very similar so you need help from a beauty advisor. Buy Lancôme Dual Finish Versatile Powder Makeup at Nordstrom, Dillard's, Neiman Marcus and Saks Fifth Avenue.
Clinique Even Better Compact Makeup SPF 15 - This cream foundation is really unique; it glides on with ease and blends over the skin as a cream then transforms into a powdery finish to last all day. It covers really well and looks natural. It feels hydrating and is great for dry and mature skins. This one comes in20 shades. Buy Clinique Even Better Compact Makeup at Nordstrom, Macy's and Saks Fifth Avenue.