One of my favorite foundations is MAKE UP FOR EVER HD Invisible Cover Foundation. With all of the new technology, specifically 4K technology, the brand has gone ahead and upped the ante as they created the first and only foundation designed for the demands of 4K technology. What that means for us is completely invisible coverage, even under ultra-magnified resolution. Meet Ultra HD Foundation. This is a game changer.
MAKE UP FOR EVER Ultra HD Foundation seriously takes foundation to the next level. Not only does the foundation look completely natural on camera (what it was created for), it looks completely natural in person - as it delivers medium, buildable coverage. It looks great in photographs, video and in person? It is the foundation makeup artist's dream about.
Ultra HD Foundation is made with a really innovative formula to work with the 4K technology to look just as good in person. I am not going to mention all of the fancy ingredients, but I am going to tell you all of the great things that I noticed everything these ingredients do on my face while wearing.
As I smooth MAKE UP FOR EVER Ultra HD Foundation on my skin (I like to apply it with the Beauty Blender sponge) I immediately notice that my skin is hydrated and plumped as my fine lines and pores seem to fill in and blur away. My skin looks natural, yet a bit luminous - like lit from within. The coverage is medium from the get go, and I just tap the Beauty Blender over areas where I need a bit more coverage. It feels very breathable on my skin and it's super lightweight. I get a full 8 - 10 hours of wear without primer and 12+ hours while wearing this foundation with primer.
Ultra HD Foundation comes in a really complete range of 40 shades; I am using 140/Y305. The brand is launching an Ultra HD Stick Foundation (there will be 15 shades which will be great for contouring) in September. Look for the MAKE UP FOR EVER Ultra HD Foundation in Sephora or MAKE UP FOR EVER boutiques now. It sells for $43.00.