If there is one thing that is pretty much essential more in the summer than any other time of the year, it is eyeshadow primer. Eyeshadow primer will lay a smooth surface for your shadow to lock it in place for the day plus much more when it is as fabulous as Urban Decay Eyeshadow Primer Potion. That's why it is on my list of summer beauty must haves. With its' new look, new applicator and revamped shades, there is even more to love about the ultimate shadow primer.
Urban Decay Primer Potion has long been the number one primer for all-day eyeshadow wear. It features a unique polymer technology that fills in imperfections on skin's surface as it preps lids for shadows. It seriously improves the quality of any eyeshadow by making it glide on more smoothly. Colors appear more vibrant and will be crease free all day long. I am talking 24 hours. It doesn't get any better.
This primer comes in a squeezable tube (updated in beautiful new ombré packaging) with a flocked wand applicator (also new). You need just a dab on each lid and then smooth it out with your fingertip or a concealer brush.
There are five Eyeshadow Primer Potions:
Original - nude in color that dries down invisibly
Anti-Aging - nude with color correcting + optical blurring pigments
Minor Sin - champagne shimmer
Eden - nude matte (full coverage that hides ALL redness)
Enigma - neutral matte (100% of purchase goes to The Ultraviolet Edge. See my post here: UDPP Enigma)
I sometimes us Minor Sin when I am going for a totally natural day look as a eyeshadow. Seriously. It gives just a soft wash of champagne color and it stays in place all day.
I most often use the Urban Decay Primer Potion in the Anti-Aging formula though,. Let's face it, I can use all the help I can get. The anti-aging formula contains optical blurring pigments that diffuse light to blur flaws plus anti-aging ingredients that are proven to prevent and repair the signs of age-related damage. I love double-duty products!
Urban Decay Eyeshadow Primer Potion sells for $20 each, except for the Anti-Aging formula which sells for $24. Shop for this summer beauty must have online at urbandecay.com as well as Sephora, ULTA, Nordstrom and select Macy's.