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Clinique's NEW Dramatically Different Moisturizing Lotion+.

Have you heard? The iconic yellow lotion seen on more bathroom counters in America than any other has been reformulated to deliver even more dramatic results. Really, it is true. Introducing Clinique Dramatically Different Moisturizing Lotion+. Make note of the + (plus).

Why mess with a good thing? Clinique's famed moisturizer was already the #1 selling moisturizer in the United States, so why did they go and make it even more different? Well, times have changed and science had seen a lot of advancement in skin care. So Clinique took the latest ingredients and advancements to tweak the formula to make it even better.

Clinique's NEW Dramatically Different Moisturizing Lotion+

Doing so was no easy task. It took 6 and a half years, 3 formulating dermatologists, 53 researchers, and 100 formul trials to get the new Dramatically Different Moisturizing Lotion+ just right.

See also: Clinique Dark Circle Eye Corrector

The mission was to provide barrier strength and to boost the moisturizing power of the lotion. The barrier repair complex is comprised with a blend of sunflower seed cake, barley extract and cucumber fruit extract that helps to strengthen the skin's barrier, imparting resilience ad resistance to environmental stresses. The new moisturizing ingredients include Hyaluronic Acid to help skin hold onto moisture for improved hydration; Glycerin to attract moisture to the skin; and Urea, which is a naturally occurring component in the products of the skin's own moisturizing factor that helps to mimic that function.

Dramatically Different Moisturizing Lotion+ was tested on 1,600 people of different ethnicities across 5 countries. Users saw:

  • 50% improvement in moisture for all day hydration without an extra drop of oil
  • 54% improvement in skin's barrier strength in eight weeks without changing the famously silky texture.

I can attest to both of those statements. The new Dramatically Different Moisturizing Lotion+ formula looks the same, feels the same, and still absorbs very rapidly. This formula keeps my skin feeling hydrating and and glowing all day.

Look for Dramatically Different Moisturizing Lotion+ on Clinique counters and online at now. It retails for $26.00 for 4.2 oz.

Reader Comments (10)

The regular version is my go-to moisturizer for everyday and night. Do you suggest making the change to the new version?
I am almost out of my giant yellow bottle now and can't wait to try the new one.
Dori - If you skin really needs hydration, I would definitely make the change. It is actually better than the regular version and I highly suggest.
Rachel - You will love it!
I use most of the Clinique skincare products now, but I use Moisture Surge because this one wasn't enough for me. I am hoping this one works now because sometimes, like now in the summer time, the moisture surge is too heavy for me. I wish they had a lightweight version.
Sharon - Give it a try and let me know how you like it.
I have used the Dramatically Different Moisture Lotion for over 10 years and it suits me just fine. Will that one still be for sale or do I have to use the new one.?
Wendy, I think you are going to have to look for it at the Cosmetics Company Store because it looks like this is the replacement. The Clinique website currently still has the Dramatically Different Moisturizing Gel for sale, but not the regular lotion. Let me know if you find out any different.
I thought the + was released so that they have an excuse to increase the price. lol.
Shii - Actually the price is the same, but I understand how you could think that. It is one of the most reasonably priced moisturizers, especially for the department store. The big brand drugstore creams cost more than this.

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