This is the most differently shaped mascara wand I have ever seen. I was sort of afraid to even try it because it looks so intense. Have you seen the new Avon Mega Effects Mascara?
This secret to this mascara is obviously the multi-dimensional brush and straight forward application process. Now that you have seen it, let's take a look at it and how it works.
First, I didn't really know where to open, but quickly figured out to simply lift off the red cap. Inside, I see what looks like a paint brush in a cover. I pulled straight up (hard), and out came the little paint brush looking device.
This is no paint brush I must say. It is actually a comb that is curved a bit, just like the shape of the eye. On the comb are various lengths of soft plastic bristles that are crisscrossed on top of the comb. In the comb lies a ton of mascara. It actually holds 40% more mascara than an average mascara brush, making it easier to get the formula into lashes.
The handle is hinged and moves. I played with it to find where it exactly it felt most comfortable close to my eye. I did find it easy to hols once I had it correctly positioned, close to my eye.
See also: Affordable Beauty Solutions from Avon
The application process took some getting used too. I am so used to holding a wand horizontally over my lashes. To be honest though, by applying straight on, it is easier to see and get to each and every lash. It is especially great for bottom lashes, in my opinion.
The formula itself, was nice, and I found that I just need two coats to get a nice defined look with a lot of volume. Because you do get a lot of mascara on the brush, it does need a minute or two to dry between coats. I also don't suggest over using, because three or more coats can start to get clumpy. The mascara seems to last most of the day and I did not experience any smudging or flaking. With practice, this mascara definitely gets the job done.